Speaking about the changing dynamics of campaigns and the importance of being relevant, PunithaArumugam, 2017 Awards Chairman for EMVIES said, “One of the most trusted and coveted awards in the category, the response to EMVIES continues to scale with increased participation and representation from all industry stakeholders. India has been at the forefront to creating some ingenious campaigns that have showcased high effectiveness and fuelled behavioural change. EMVIES continues to be committed to lauding and recognising such pioneering communication stories that his delivered on its business and brand objectives.”
Elaborating further on the entries, Partha Sinha, 2017 Awards Co-Chairman for EMVIES said, “The EMVIES 2017 will once again celebrate ground breaking and high impact media campaigns that have successfully contributed towards driving resonance for the brands.”
Speaking of the awards in his first year as President of the Advertising Club, VikramSakhuja said, “The Ad Club believes in promoting excellence in the field of Advertising & Marketing, and the EMVIES are and remain the Gold Standard of Media Excellence. I would like to commend the jury comprising Agencies, Media and Advertisers in selecting the transformational work.”