Foods brand Yu launches quirky campaign with Hardik Pandya

Homegrown consumer foods brand Yu launched a witty new ad campaign today. Featuring brand ambassador Hardik Pandya, the #AbNoCompromise ad campaign is an interesting spin on funding platforms and investor pitches, showcasing Yu as a proud ‘Make in India’ brand that promotes the spirit of entrepreneurship in the country.

Founders Bharat Bhalla and Varun Kapur say, “We are very excited that Yu’s maiden ad campaign is finally out. Inspired by the increasing popularity of reality shows based around startups and 'real investor pitches', we wanted to showcase how Yu is a proud Make in India brand set to revolutionize the instant food space in the country. Together with Hardik Pandya as the face of the brand, it’s a quirky campaign that promotes the spirit of entrepreneurship while furthering our brand philosophy of making packaged foods healthier.”

Sooraj Bhalla, Founder & Director, 91 Films, said, “Yu is a clutter breaker in the instant foods category and collaborating with Yu’s brand launch campaign has been stimulating. Bharat and Varun’s innovative vision of zero preservatives, healthy meals using natural ingredients is revolutionary. Top that with youth icon and Indian cricket star - Hardik Pandya and you have a winner. Hardik with his flamboyance and charm is natural in front of the camera and directing him along with Bharat and Varun, who also feature in the ad, was exciting. One master brand film along with five fun shorties builds a strong launch campaign. Yu is a Make In India brand and we at 91 Films are happy to partner them in this journey.”

The brand video will be live across JIO Cinema, YouTube, Instagram, Facebook as well as Google Ads during the course of IPL 2023.