Friendship Day: Bhuvan Bam partners with Zomato for in-app campaign
The campaign 'Friendship Ki Band' allows users to create videos for friends, highlighting quirks and traits that make their friendship special
Bhuvan Bam has partnered with Zomato for a Friendship Day in-app campaign. The campaign, titled "Friendship Ki Band", allows users to create entertaining videos for their friends, highlighting the quirks and traits that make their friendships special.
The campaign cleverly plays on the dual meaning of band, indicating the friendships band that people exchange and the Hindi slang for "roasting”.
Users can choose from four friend types:
The Always Busy Friend
The Always Lazy Friend
The Lost in Love Friend
The Always Broke Friend
Each video will feature Bhuvan Bam's signature comedic style, delivering a playful roast tailored to the selected personality type.
Speaking about the campaign, Bhuvan said, “ Friendship is all about celebrating the quirks and bonds we share with each other. With 'Friendship Ki Band,' we're adding a fun twist to these bonds by playfully roasting our friends in a way only friends can. I'm excited to partner with Zomato for this campaign, as it brings together food, fun, and friendship in a unique and entertaining way."
