The campaign was initiated with the core idea by Maitri Advertising

e4m Staff Aug 13, 2024 11:48 AM

e4m takes a walk down the memory lane to recall some of the ad films that would make you miss your friends

Payal Gwalani Aug 5, 2024 11:33 AM

The campaign 'Friendship Ki Band' allows users to create videos for friends, highlighting quirks and traits that make their friendship special

e4m Staff Aug 3, 2024 9:29 AM

The Friendship Day campaign has been created and executed by Thought Blurb Communications

e4m Staff Jul 30, 2024 1:48 PM

The House of McDowell’s Soda celebrates Yaaron Waali Baat with an all-new rendition of “Yaari Hai Imaan” ahead of Friendship Day

e4m Staff Jul 29, 2024 11:29 AM

The campaign reintroduces a new way to earn more from Goibobo’s acclaimed goCash initiative

exchange4media Staff Aug 6, 2023 6:00 PM

The film has been conceptualized and developed by the internal creative and content team at Licious

exchange4media Staff Aug 5, 2023 6:00 PM

With brands jumping onto the hype of creating ads and posts for every ‘special day’, the fatigue is now quite visible and hence the diminishing number of ad films, say experts

Sohini Ganguly Aug 5, 2023 8:40 AM

The campaign involved celebrities like Asim Riaz, Mouni Roy and Urfi Javed

exchange4media Staff Aug 12, 2022 6:27 PM

#KaroSafetySeDosti is a social media campaign

exchange4media Staff Aug 6, 2022 7:05 PM

The campaign urges people to break the age barriers and extend their friendship beyond age

exchange4media Staff Aug 2, 2022 11:08 AM

Mathrubhumi wished Malayala Manorama a very happy friendship day on its front page

exchange4media Staff Aug 3, 2021 4:21 PM

The brands came together for a social media campaign on Friendship Day

exchange4media Staff Aug 2, 2021 12:23 PM

Musical icons Benny Dayal, Shalmali and Sneha Khanwalkar have put together a foot-tapping number celebrating friendship

exchange4media Staff Aug 4, 2020 2:01 PM

The campaign, which is currently running on social media, aims to urge coffee lovers to share their #MeraChillScene moments

exchange4media Staff Aug 3, 2020 12:42 PM

Knox Artiste has launched a special piece of content, encouraging people to up their SWAG level this Friendship Day

exchange4media Staff Aug 1, 2020 6:00 PM

The campaign has a short video showing the value of closeness of heart by reliving memories of relationships at a time when social distancing is essential

exchange4media Staff Aug 1, 2020 12:00 PM