Goafest 2015: JWT India leads in Brand Activation & Promotion Abbys with 8 metals
JWT India wins 3 Golds, 2 Silvers and 3 Bronzes
JWT India emerged the big winner in the Brand Activation category at Goafest 2015. Their total tally was 3 Golds, 2 Silvers and 3 Bronzes. JWT India won Golds for their campaigns “Make Every Yard Count” (Nike India) and “Eyeamindian” (North East Today), the latter winning two in the ‘Media & Publication’ and ‘Use of Live Shows and Concerts’ sub-categories.
ITSA-HCL Technologies won a Gold for the campaign “Coolest Interview Ever” (HCL Technologies). Linen Lintas won a Gold for “Brave & Neautiful” (Dabur Vatika Premium Naturals Shampoo) and DDB Mudra Group won another Gold for “Health Cha Shree Ganesh” (Nutralite).
Cheil’s tally included 1 Silver and 1 Bronze, while ITSA Oxygen, Havas Worldwide and UTV Entertainment all won 2 Bronze metals. Maxus and Dentsu Webchutney got a sole Silver each.
Mates – Madison Teamworks FP &E, Wunderman International, Kinetic India and Fanatics & Viscomm all got 1 Bronze each.
The complete list of winners can be found here.
| Creative ABBY Awards - 2015 | |||||||
| RESULTS ARE EMBARGOED TILL END OF AWARD CEREMONY | |||||||
| Category Name |
Sub Category # |
Sub Category Name |
Entry Number |
Brand | Title / Caption | Organization | Metal |
| Brand Activation & Promtion | 21B | Beverages | 1 | Pepsi | The Uncrushable Can | JWT India | Silver |
| Brand Activation & Promtion | 21C | Toiletries,Cosmetics | 6 | Benadryl | Benadryl - Shamitabh |
MATES - Madison Teamworks fp & e PVT.LTD. |
Bronze |
| Brand Activation & Promtion | 21D | Clothing, Footwear... | 1 | Adidas Stan Smith |
Negative Space.Positive Impact. |
Wunderman International, New Delhi | Bronze |
| Brand Activation & Promtion | 3 | Nike Cricket | Make Every Yard Count | JWT India | Gold | ||
| Brand Activation & Promtion | 21G | Telecom products & Service | 5 | Vodafone India Limited | Vodafone Cookies | Kinetic India (A WPP Company) | Bronze |
| Brand Activation & Promtion | 21H | Financial services | 1 | Oxigen Wallet | Stroke of Midnight Campaign | ITSA Oxigen | Bronze |
| Brand Activation & Promtion | 21J | Media & Publications | 2 | Disney Channel |
Disney Channel Jet Set Go 3 Contest |
UTV Entertainment Television Ltd. | Bronze |
| Brand Activation & Promtion | 8 | North East Today | Eyeamindian | JWT India | Gold | ||
| Brand Activation & Promtion | 21K | Business & home sercices | 2 | HCL Technologies | Coolest Interview Ever | ITSA - HCL Technologies | Gold |
| Brand Activation & Promtion | 21N | Corporate | 4 | Tata Tea Gold |
A Media Movement that Unleashed the Power of 49 |
MAXUS | Silver |
| Brand Activation & Promtion | 6 | Dettol | Give Life A Hand | Cheil India | Bronze | ||
| Brand Activation & Promtion | 8 |
Dabur Vatika Premium Naturals Shampoo |
Brave & Neautiful | Linen Lintas | Gold | ||
| Brand Activation & Promtion | 21O | Public service,Appeal & Ch | 4 | Salaam Baalak Trust | The Light Bag | Cheil India | Silver |
| Brand Activation & Promtion | 1 | CHILD SURVIVAL INDIA | NO CHILD BRIDES | HAVAS WORLDWIDE INDIA PVT. LTD. | Bronze | ||
| Brand Activation & Promtion | 7 | MOHAN FOUNDATION | CHAIN OF ORGANS | JWT India | Bronze | ||
| Brand Activation & Promtion | 21Q | Use of promotional stunts | 3 | Sony Entertainment Television |
Yudh First Look Poster Press Launch |
Candid Marketing Private Limited | Bronze |
| Brand Activation & Promtion | 9 | Nike Cricket | Make Every Yard Count | JWT India | Silver | ||
| Brand Activation & Promtion | 11 | PARAS MILK | EXTENDABLE BASKETBALL COURT | REDIFFUSION -Y&R PVT LTD | Silver | ||
| Brand Activation & Promtion | 14 | Indus health plus | Healthy Frisking | JWT India | Bronze | ||
| Brand Activation & Promtion | 2 | CHILD SURVIVAL INDIA | NO CHILD BRIDES | HAVAS WORLDWIDE INDIA PVT. LTD. | Bronze | ||
| Brand Activation & Promtion | 21R | use of live shows,concerts | 6 | Oxigen Wallet | Stroke of Midnight Campaign | ITSA Oxigen | Bronze |
| Brand Activation & Promtion | 9 | North East Today | Eyeamindian | JWT India | Gold | ||
| Brand Activation & Promtion | 10 | Nutralite | Health Cha Shree Ganesh | DDB Mudra Group | Gold | ||
| Brand Activation & Promtion | 21S | Use of Guerrilla marketing | 7 | BUENO KITCHEN | Foodicons | JWT India | Bronze |
| Brand Activation & Promtion | 21U | Use of Customer In-Store Experience | 1 | Turquoise Cottage | Happy Hours Rewind | Dentsu Webchutney | Silver |
| Brand Activation & Promtion | 21W | Integrated Campaign | 2 | Disney Channel |
Disney Channel Jet Set Go 3 Contest |
UTV Entertainment Television Ltd. | Bronze |
| Brand Activation & Promtion | 9 | ICICI BANK | THE MAGIC PENCIL PROJECT | FANATICS & VISCOMM | Bronze | ||
