How Vistara soared to new heights in brand consistency
Branding experts weigh in on Vistara's sky-high standards in delivering consumer experience, which built its reputation as a uniquely Indian luxury brand
Air India has completed its legal and operational merger with Vistara, marking an end to the latter's reign over India's airspace.
Vistara, which took its final flight on November 11, 2024, from Mumbai airport at 10:50 PM, has left an indelible mark behind in the aviation industry, especially in terms of branding
On their last flight, the brand gifted each of their passengers a model plane of Vistara as a souvenir and the crew members played the song ‘Kal Ho Naa Ho’, making the spirit of the brand live in the hearts forever.
The merger between Vistara and Air India marks a transformative moment in Indian aviation and underscores the Tata Group’s ambitious strategy to strengthen its foothold in the industry. By integrating Vistara’s brand reputation for premium service with Air India’s expansive reach, Tata is not only expanding its market presence but also setting the stage to compete more aggressively with global and domestic carriers.
Vistara successfully built a cohesive, undiluted perception as India's premier airline, ensuring that consumers always see it through the lens of a sophisticated, uniquely Indian luxury brand. The merger with Air India brings valuable branding lessons that can resonate across the industry. Here’s what experts said:
Air India has completed its legal and operational merger with Vistara, marking an end to the latter's reign over India's airspace.
Vistara, which took its final flight on November 11, 2024, from Mumbai airport at 10:50 PM, has left an indelible mark behind in the aviation industry, especially in terms of branding
On their last flight, the brand gifted each of their passengers a model plane of Vistara as a souvenir and the crew members played the song ‘Kal Ho Naa Ho’, making the spirit of the brand live in the hearts forever.
The merger between Vistara and Air India marks a transformative moment in Indian aviation and underscores the Tata Group’s ambitious strategy to strengthen its foothold in the industry. By integrating Vistara’s brand reputation for premium service with Air India’s expansive reach, Tata is not only expanding its market presence but also setting the stage to compete more aggressively with global and domestic carriers.
Vistara successfully built a cohesive, undiluted perception as India's premier airline, ensuring that consumers always see it through the lens of a sophisticated, uniquely Indian luxury brand. The merger with Air India brings valuable branding lessons that can resonate across the industry. Here’s what experts said:
