Licious brings campaign to launch Mutton offerings in Tamil Nadu
The film depicts how regular Sunday in a Chennai household turns into a blockbuster Sunday with the many mutton dishes being cooked at home
Meat and seafood brand Licious has launched a campaign to introduce its range of mutton cuts, catering to the specific needs of discerning customers in Tamil Nadu.
The film depicts a regular Sunday in a Chennai household and how it turns into a blockbuster Sunday with the many mouth-watering mutton dishes being cooked at home. What makes the film more enjoyable is its music, which is a take on a popular, foot-tapping Ilaiyaraaja track from the 80s movie ‘Siva’, the brand said in a release.
Santosh Hegde, Vice President - Brand at Licious, tells us more, “At Licious it is our constant endeavour to get closer to our consumers and delve deeper into their preferences & concerns. As much as we understand all things meat, understanding our consumers is just as imperative for us. Mutton is one of our core product offerings and a true sensorial indulgence, especially in Chennai, where ‘Sunday Specials’ are marked by mutton preparations starting right from breakfast through lunch and dinner. The sign of a blockbuster Sunday is enjoying back to back blockbusters on TV, accompanied by back to back mutton delicacies in varied preparations. And the right mutton is at the core of it all - tender, fresh and customized per the recipe it is meant for. The meaty & succulent mutton pieces, marked by the perfect blend of meat and fat for that rich taste, and fresh, premium quality mutton - are all the right ingredients that go into the making of a Blockbuster Sunday!”
