licious
The film depicts how regular Sunday in a Chennai household turns into a blockbuster Sunday with the many mutton dishes being cooked at home
Santa makes a special appearance in this Christmas-special campaign by Licious
e4m Staff Dec 15, 2023 10:23 AM
Brand’s latest film showcases the revelry in Bengali households that centers around a great lunch with that hero mutton dish
e4m Staff Nov 20, 2023 1:36 PM
The ad showcases the rivalry between the Ghotis and the Bangals over culinary supremacy
The film has been conceptualized and developed by the internal creative and content team at Licious
exchange4media Staff Aug 5, 2023 6:00 PM
The quirky film is an ode to dads and their steadfast service to their families, buying the juiciest mutton every Sunday
exchange4media Staff Jun 14, 2023 4:51 PM
Prior to this, she was leading the public relations mandate for Licious
exchange4media Staff Jan 5, 2023 12:59 PM
The ‘Licious Greed Zone’ in the Bigg Boss house occasionally opens up the window of surprise for the BB contestants to satiate their meat cravings
exchange4media Staff Dec 15, 2022 12:26 PM
The quirky campaign has been developed by Tilt Brand Solutions
exchange4media Staff Nov 5, 2022 9:50 AM
Parambrata Chattopadhyay, who was the face of the campaign, makes a comeback this year as well
exchange4media Staff Oct 3, 2022 1:55 PM
The PIL was filed by Jain charitable trusts who claimed that the ads were violating their rights to live in peace and privacy
exchange4media Staff Sep 27, 2022 11:00 AM
In conversation with e4m, Santosh Hegde of Licious speaks in detail about the innovative meat delivery industry and how Licious works towards making meat buying a holistic experience
Nilanjana Basu Sep 27, 2022 8:49 AM
The brand has launched a digital ad campaign on their social media platforms
exchange4media Staff Jul 19, 2022 12:12 PM
The brand will sport a new logo that is designed to enliven the lusciousness that one associates with meat - the taste, texture & aroma of the consumption experience
exchange4media Staff Jun 3, 2022 8:38 AM
The brand campaign, developed by Tilt Brand Solutions, has three different short videos
exchange4media Staff Apr 19, 2022 1:07 PM
Apart from Krishnan, the D2C unicorn also appointed Meeta Aggarwal as Chief Financial Officer
exchange4media Staff Feb 11, 2022 12:14 PM
The brand has signed up the actors as its new brand ambassadors
exchange4media Staff Feb 1, 2022 12:18 PM
Prior to this, Agarwal was with Grofers (now Blinkit) for 6.5+ years
exchange4media Staff Jan 12, 2022 12:05 PM
Prior to Disney+ Hotstar, Hegde was with Marico for seven years in various roles
exchange4media Staff Jan 3, 2022 7:18 PM
Venkatesh has 18+ years of experience in the food industry
exchange4media Staff Dec 16, 2021 12:51 PM
Verma brings over 15 years of rich experience across growth, brand building, strategy, marketing and sales, across diverse sectors
exchange4media Staff Dec 1, 2021 1:51 PM
The digital campaign is targeted at a national audience through digital media & brand assets
exchange4media Staff Aug 30, 2021 1:03 PM
The uncle-nephew duo has starred in the brand's 'biggest ever mass media campaign' crafted by TILT
exchange4media Staff Jun 5, 2021 7:56 AM
The agency has already collaborated with the brand for its new 'Nakhra' campaign
exchange4media Staff Jun 4, 2021 12:07 PM
An expert panel comprising Amit Sethiya, Milind Pathak, Narayan Sundararaman, Nicholas Kontopoulos & Simeran Bhasin discussed why brand love is all about going beyond algorithms
exchange4media Staff May 31, 2021 9:11 AM
The event will be held virtually on Friday, May 28th, 2 PM onwards
exchange4media Staff May 25, 2021 8:59 AM
From expediting oxygen procurement to rolling out vaccines to their employees, here is how companies have been supporting India's fight against Covid
Nafisa Shaheen May 10, 2021 8:56 AM
Bhasin will spearhead new business ventures as well as drive brand strategy and integrated marketing along with Meghna Apparao, the Chief Business Officer
exchange4media Staff Feb 24, 2021 12:38 PM
Meghna Apparao, Chief Business Officer, Licious, shares insights on breaking stereotypes, banking on quality, expansion plans, and the brand’s marketing strategy
Ritika Raj Dec 16, 2020 8:20 AM
The brand has roped in actor Aparshakti Khurana and stand-up comic Naveen Richard to spread some IPL cheer
exchange4media Staff Oct 29, 2020 12:54 PM
The brand has associated itself with various health, food, and lifestyle content creators to educate people about different ways they can consume Munchilicious Granola
exchange4media Staff Aug 23, 2020 4:00 PM
Prior to joining Licious, Nerlaje was associated with Tata Starbucks as its Director of Partner Resources
exchange4media Staff Jul 13, 2020 3:00 PM
Guest Column: Meghna Apparao, Chief Business Officer, Licious, says consumer changes, due to the lockdown, will be a lot stickier with the emergence of a critical and aware consumer mindset
Meghna Apparao Jul 1, 2020 8:18 AM
'Ghar Baithe Baat Badal Do' Campaign captures the endearing spirit of families coming together for a meal
exchange4media Staff Apr 20, 2020 1:53 PM
Apparao was previously associated with brands such as Hindustan Unilever, Amazon and Godrej Consumer Products Limited
exchange4media Staff Apr 20, 2020 12:10 PM
