Santosh Hegde moves on from Licious
Santosh Hegde joined Licious in January 2022 as VP of Marketing
licious
Licious appoints Karishma Gupta as CFO
Before Licious, Karishma Gupta was with Jubilant Foodworks
Licious brings campaign to launch Mutton offerings in Tamil Nadu
The film depicts how regular Sunday in a Chennai household turns into a blockbuster Sunday with the many mutton dishes being cooked at home
Best ads of the fortnight: Licious rings in an early Christmas, Godrej takes on stains
Most creative spots we saw between December 1 and 15
Christmas comes early in new Licious ad
Santa makes a special appearance in this Christmas-special campaign by Licious
Licious shows what an ‘ultimate’ Sunday is in every Bengali household
Brand’s latest film showcases the revelry in Bengali households that centers around a great lunch with that hero mutton dish
Licious welcomes Pujo season with an age-old battle of flavours
The ad showcases the rivalry between the Ghotis and the Bangals over culinary supremacy
Licious brings famous foes – Clown, King & Colonel – together on Friendship Day
The film has been conceptualized and developed by the internal creative and content team at Licious
Best ads of the fortnight: Licious says 'sorry dads', Tata Tea sings grim rhymes
Our list of some of the best ads between June 1 and 15
Licious relieves dads of 'meat expert' duties ahead of Father's Day
The quirky film is an ode to dads and their steadfast service to their families, buying the juiciest mutton every Sunday
Licious Chief Revenue & Marketing Officer Prashant Verma moves on
Verma joined Licious in November 2021
Licious ups the game of drool & crave with new campaign
The campaign also has a quirky jingle
The Great Khali treats himself to Licious' All You Can Meat Buffet
Khali endorses the brand's latest offering on fresh meats
Sagarika Bhattacharya joins TMRW as Head – Corporate Communications
Prior to this, she was leading the public relations mandate for Licious
Colors Bigg Boss associates with Licious
The ‘Licious Greed Zone’ in the Bigg Boss house occasionally opens up the window of surprise for the BB contestants to satiate their meat cravings
Anil Kapoor is inspired by Licious' nakhras in new TVC
The quirky campaign has been developed by Tilt Brand Solutions
Licious' Durga Pujo campaign highlights the gastronomic aspects of the festival
Parambrata Chattopadhyay, who was the face of the campaign, makes a comeback this year as well
Disney Delicious to be launched on YouTube & social media platforms
This is in collaboration with home furnishing brand IKEA
Bombay HC dismisses PIL opposing non-veg food ads: 'Don't encroach on others' rights'
The PIL was filed by Jain charitable trusts who claimed that the ads were violating their rights to live in peace and privacy
Licious is not just a meat brand, it’s a holistic meat destination: Santosh Hegde
In conversation with e4m, Santosh Hegde of Licious speaks in detail about the innovative meat delivery industry and how Licious works towards making meat buying a holistic experience
Licious unveils new campaign for biryani mix
The brand has launched a digital ad campaign on their social media platforms
Licious unveils new brand identity
The brand will sport a new logo that is designed to enliven the lusciousness that one associates with meat - the taste, texture & aroma of the consumption experience
Licious lets the host shine in new ad
The brand campaign, developed by Tilt Brand Solutions, has three different short videos
Licious ropes in Mallika Dua, Patralekhaa & Nidhi Singh for Women’s Day campaign
In the films, the three women express their love for meat
Licious ropes in Vidyanand Krishnan as Chief Customer Officer
Apart from Krishnan, the D2C unicorn also appointed Meeta Aggarwal as Chief Financial Officer
Alia & Dulquer get greedy for Kopiko in Coffee-licious campaign
The brand has signed up the actors as its new brand ambassadors
WATConsult bags ORM & digital listening mandate for Licious
Account was won following a multi-agency pitch
Licious appoints Vakul Agarwal as Vice President - Growth
Prior to this, Agarwal was with Grofers (now Blinkit) for 6.5+ years
Disney+ Hotstar's Santosh Hegde joins Licious as VP - Marketing
Prior to Disney+ Hotstar, Hegde was with Marico for seven years in various roles
Licious appoints Sanket Venkatesh Prabhu as VP– Research & Development
Venkatesh has 18+ years of experience in the food industry
Licious names Prashant Verma as Chief Revenue Officer
Verma brings over 15 years of rich experience across growth, brand building, strategy, marketing and sales, across diverse sectors
Kunaal Roy Kapur turns 'faster chef' for Licious ad
The digital campaign is targeted at a national audience through digital media & brand assets
Licious appoints Himanshu Verma as Chief Product and Technology Officer
Verma's last assignment was with Amazon
Meat lovers Anil Kapoor, Arjun Kapoor squabble hilariously in new Licious ad
The uncle-nephew duo has starred in the brand's 'biggest ever mass media campaign' crafted by TILT
TILT roped in as Agency on Record for Licious
The agency has already collaborated with the brand for its new 'Nakhra' campaign
'Brands should stop treating data with one-size-fits-all approach'
An expert panel comprising Amit Sethiya, Milind Pathak, Narayan Sundararaman, Nicholas Kontopoulos & Simeran Bhasin discussed why brand love is all about going beyond algorithms
Pitch CMO Summit 2021 Delhi: Marketers to explore the power of brand love
The event will be held virtually on Friday, May 28th, 2 PM onwards
Corporates put money where their heart is with CSR initiatives during Covid
From expediting oxygen procurement to rolling out vaccines to their employees, here is how companies have been supporting India's fight against Covid
Licious appoints Simeran Bhasin as VP - Brands & New Ventures
Bhasin will spearhead new business ventures as well as drive brand strategy and integrated marketing along with Meghna Apparao, the Chief Business Officer
‘Men In the Kitchen campaign, a subtle attempt at breaking gender stereotypes'
Meghna Apparao, Chief Business Officer, Licious, shares insights on breaking stereotypes, banking on quality, expansion plans, and the brand’s marketing strategy
Licious is #ReadyToGame this IPL season
The brand has roped in actor Aparshakti Khurana and stand-up comic Naveen Richard to spread some IPL cheer
Munchilicious launches #MyGranolaModak campaign for Ganesh Chaturthi
The brand has associated itself with various health, food, and lifestyle content creators to educate people about different ways they can consume Munchilicious Granola
Licious appoints Naveen Kumar Nerlaje as HR Head
Prior to joining Licious, Nerlaje was associated with Tata Starbucks as its Director of Partner Resources
A new order for the new normal
Guest Column: Meghna Apparao, Chief Business Officer, Licious, says consumer changes, due to the lockdown, will be a lot stickier with the emergence of a critical and aware consumer mindset
Licious focuses on budding cooks in new ad campaign
'Ghar Baithe Baat Badal Do' Campaign captures the endearing spirit of families coming together for a meal
Licious appoints Meghna Apparao as Chief Business Officer
Apparao was previously associated with brands such as Hindustan Unilever, Amazon and Godrej Consumer Products Limited