Melorra celebrates sibling bond on Raksha Bandhan

The #CloserWithMelorra campaign shows a brother recollecting the times his sister was there for him

by exchange4media Staff
Published: Jul 30, 2022 8:43 AM | 1 min read

Melorra has unveiled its Raksha Bandhan campaign #CloserWithMelorra, highlighting the bond shared by a brother and sister.

In the video, a brother can be seen recollecting all the times his sister was there for him – from driving away bullies to egging him on to learn driving. He is then seen selecting a Melorra product for his now faraway elder sister from an extensive product catalog online. Cut to the sister who tries out the home-delivered Melorra jewellery happily. This pretty much sums up relationships today.

Speaking about this, Saroja Yeramilli, Founder and CEO, Melorra, said, “One of the biggest challenges for siblings in today’s times is to be physically present with each other. Despite the undiminishing love and support for each other, life’s commitments can make meeting and gifting a challenge. That’s the gap we are aiming to plug at Melorra with our exhaustive range of lightweight and fashionable gold jewellery that can be delivered anywhere in India or abroad seamlessly. Through this campaign, we wish to tell every brother that Melorra can be whenever and wherever you can’t be physically present. It is time to let the nostalgia and celebration continues unabated and feels #CloserWithMelorra.”

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Published On: Jul 30, 2022 8:43 AM

Tags Melorra Raksha bandhan Saroja yeramilli