Self-love is at the heart of Valentine’s Day campaigns this year
Brands took the off-beat path this year with ads focused on wholesome, healthy and unconventional love
melorra
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Our pick of the most innovative ads launched between January 16th and 31st
Melorra shows why jewellery makes a great gift for men and women in Valentine's Day ad
The #PartnerInSuccess campaign advocates equality in love, effort, time and care in relationships
#HarGharMelorra marks beginning of festive season
As part of the campaign, the brand will be launching 4 new collections with a total of 300+ designs across the festive season
Melorra celebrates sibling bond on Raksha Bandhan
The #CloserWithMelorra campaign shows a brother recollecting the times his sister was there for him
Shraddha Kapoor urges women to opt for gold jewellery for everyday use in Melorra's TVC
The brand's quirky ad film provides respite to the age-old concept of buying jewellery to only be stored in lockers
In new campaign, Melorra lauds the independent spirit of women
In its #groovineveryday campaign, the brand is recognizing the passion, aspirations, paths, and journeys of women
Melorra ropes in Kushal Singh as Head of Marketing
Prior to this, Singh was the Vice President of Marketing at Domino’s India
Shraddha Kapoor in twin avatars highlights the versatility of gold in Melorra's new ad
The brand challenges the idea of gold jewellery being suited only for traditional celebrations
'Don't stop dazzling' says Shraddha Kapoor in Melorra's first-ever TVC
The brand has flagged off its festive season campaign with the launch of the TVC
Essence wins integrated media mandate for Melorra
The agency will handle the jewellery brand’s media planning, media activation and content innovation in India
Melorra launches #LookAtYouLookingOut campaign ahead of Daughter’s Day
The campaign celebrates daughters in all their glory and how they have been a ray of hope in these uncertain times
Melorra raises $12.50M from Symphony Asia, Lightbox Ventures, Alteria Capital and others
The brand will use the funding to reach deeper into the markets, improve its technological capabilities, and undertake product upgrades
Melorra marks Daughter's Day with #LookAtYouLookingOut campaign
The brand has lined up an array of quirky contests and videos, among other things, ahead of the Day
Melorra launches #UpYourGiftingGame campaign for Valentine’s Day
The campaign urges men to go beyond roses, teddies and chocolates and celebrate their women with something that will last more than a day