Mindshare India wins 8 Gold and Agency of the Year Award, Lodestar UM wins Grand Prix

On day one of Goafest, Mindshare India emerged as the agency of the year winning eight gold metals. Lodestar UM won Grand Prix for their campaign for Mumbai Police - ‘The Punishing Signal’ besides winning four gold metals.

A total of 15 Publisher ABBYs and 87 Media ABBYs were awarded on Day1 of Goafest of the Publisher and Media ABBYs. For Publisher ABBYs, 5 Gold, 3 Silver and 7 Bronze were awarded and 4 entries were given a Certificate of Merit.. 

Bennett Coleman and Company Limited (BCCL) won the gold for its brand Times of India for the best marketing of a printed newspaper / edition for the campaign The Trust of India. FCB Group India won two golds. One for the best promotion of a CSR / Cause related marketing initiative in traditional or online space and  best launch marketing of a new title of newspaper / magazine / digital publication for the brand Times of India for the campaign Times Out & Proud Classifieds. 

HT Media Limited won gold in the category of best client-brand activation or display advertising innovation by a publisher for the campaign Hindustan Times - Newspaper as a Collectable. 

Cheil India Private Limited won one gold award in the category of best use of Native or Branded Content for client brand-marketing by a publisher for the brand Samsung for the campaign #UncoverTheEpic : Samsung x Nat Geo Traveller. 

For Media ABBYs, 21 Gold, 28 Silver, and 37 Bronze were awarded. Mindshare India won eight gold awards on Day1 at Goafest. Lodestar UM won three gold awards and the Grand Prix for Mumbai Police for their campaign, ‘The Punishing Signal’. Madison , Initiative Media India Pvt. Ltd, Fulcro, won two gold awards each whereas SoCheers, Schbang, BCCL and Mindshare Bangladesh won one gold award each.  

Speaking about Goafest 2022, Anupriya Acharya, President, Advertising Agencies Association of India (AAAI) said, “It's been a tough two years, and it’s great to be back on-ground not only in terms of organizing the festival but also where achievements are concerned. We are thrilled to have everyone back, bonding and celebrating this festival. With an enthusiasm-filled venue, we had a successful day one. And now, looking forward to a power-packed Day 2 and 3.” 

Jaideep Gandhi, Chairman, Goafest 2022 Organising Committee said, “Goafest has undoubtedly grown into one of the most prestigious conventions in South Asia, bringing together some of the most talented and brightest creative geniuses from all walks of life to celebrate the ad-land spirit. We are looking to keep the overall exuberance of this year's festival about enjoyment, about people coming together to celebrate and connect. As a result, we will be able to understand the true essence of organizing a festival after experiencing two major setbacks in the past. The Goafest festival gives young talent the chance to interact and learn from some of the industry's stalwarts. These people have played a crucial role in paving the way for them, making the event worthwhile. In addition to these benefits, it serves as a place where young people can engage and network cohesively with the entire media and advertising fraternity.”

Discussing the ABBY Awards at Goafest 2022, Partha Sinha, President, The Advertising Club said, “2022 is definitely a landmark year because of the collaboration of the ABBY Awards with The One Show, and this is a game-changing proposition. It gives a platform to a plethora of agencies, enabling it to become more global. We owe it to the industry to bring something of global standing especially when we are one large world.”

Speaking about the ABBYs Awards, Rana Barua, Chairman, Abby Awards Governing Council 2022 & Vice President of The Ad Club said, “A staggering number of participants has been witnessed, surpassing all previous records. In addition to agencies that have participated since our inception, we have also seen those returning every year. Overall, the numbers are higher this month since we had to package everything together in one month. This year and henceforth, Goafest will be considerably bigger and more extravagant.”