This festive season, Paisabazaar shifts gears with new brand campaign
The three-film brand campaign features actors Tusshar Kapoor, Dino Morea and Zayed Khan
Paisabazaar has announced the launch of its new brand campaign ‘Even Celebs Need It!’
The three-film brand campaign offers a refreshing twist, featuring actors Tusshar Kapoor, Dino Morea and Zayed Khan.
The campaign highlights the unpredictability of life and the fact that the need for loan can arise anytime and for anyone, including celebrities. Using its signature playful and humorous tone, Paisabazaar’s latest campaign puts these actors in unimaginable situations in each brand film.
Adding a layer of nostalgia, the films use the actors’ memorable characters and personality traits, invoking a sense of cherished familiarity, and at the same time, reinforce the campaign's core idea of educating people to check credit score regularly to be eligible for the best loan offers.
Commenting on the campaign, Sachin Vashishtha, Chief Marketing Officer, Paisabazaar, said: “The need for a loan can arise for anyone at any time. This basic insight served as the foundation for the campaign. To emphasize this, we have used celebrities to spread the key message - Anyone may need a loan, even celebrities. And to get a loan, tracking and building your credit score is a healthy habit. We are delighted to have partnered with three fabulous actors, Tusshar, Dino, and Zayed, who have been a sport and done a wonderful job.”
The campaign idea and scripts have been developed by Paisabazaar’s Brand Team while the production has been handled by Zulu Films.
