Date-wise News

Day one of the International Advertising Festival at Cannes has good news for Indian agencies, who have got 57 shortlists in all. Adding to the joy is the news that JWT Chennai has bagged a Promo Lion in the first edition. The first set of shortlists was announced on June 19, 2006. O&M and McCann lead the Indian charge with 10 shortlists each, while Madison has emerged as the top Indian contender in the Media Lions shortlist.

exchange4media Staff Jun 19, 2006 5:49 PM

Picket fence and two cars in the backyard. Sounds like the great American dream, right? Wrong. India's double-digit car sales, a growth trot second only to China in the automotive pecking order, has been fuelled largely by multiple purchases.

exchange4media Staff Jun 19, 2006 7:11 AM

Arvind Saxena, VP, Marketing & Sales, Hyundai Motor India, talks about the how the Hyundai car brand was built in India, the positioning strategy, and the value for money proposition. Saxena takes us through on how Hyundai has grown to be the No. 2 automaker in India and the No. 1 exporter on its sheer brand strength.

exchange4media Staff Jun 19, 2006 7:10 AM

Retail category advertising in print grew by 23% in Q1 '06 compared to Q1 '05. Mutual Funds and Cellular Phone Services climbed seven positions to 10th and 9th ranks respectively in Q1 '06. Cross-medium advertising of TV channels promotions in print rose by 47%. Top advertiser Thomas Cook advertised exclusively in print.

exchange4media Staff Jun 19, 2006 7:09 AM

The Eye on Asia survey, conducted by Grey Worldwide and research firm Millward Brown, gives some interesting insights on Asians – their hopes and aspirations, the factors they feel makes a great brand; and what they think of advertising and marketing.

exchange4media Staff Jun 19, 2006 7:08 AM

How pervasive do you think the World Cup fever is in India? Initiative Media's ViewerTrack has compiled data to suggest that the opening match for the FIFA World Cup '06 between Germany and Costa Rica drew on average nine lakh Indian TV viewers. The first half had 10 lakh tuning in, while the second half had eight lakh.

exchange4media Staff Jun 19, 2006 7:07 AM

Saras Salil, the Hindi fortnightly magazine from the Delhi Press Group, is gearing up to sport a new look from July 1, 2006. Along with the change in its looks, Saras Salil, which sports the tagline ‘Raj Aur Samaj Ki Khari Aawaj’, has also increased its cover price by Re 5 to Rs 6 from July 1.

exchange4media Staff Jun 19, 2006 7:06 AM

The Delhi High Court has granted a stay to ESPN-STAR Sports in favour of its application for a civil suit filed against 92 cable operators across the country for unauthorised broadcast of the FIFA World Cup, restraining all the cable operators from showing the matches through any channel other than ESPN-STAR Sports.

exchange4media Staff Jun 19, 2006 7:05 AM

With more than 300 stations expected to come up in the near future, industry players are doing their bit to make the best of the opportunities that this industry has to offer. However, much needs to be achieved in the space of advertising and brand building through radio.

exchange4media Staff Jun 19, 2006 7:04 AM

It’s revamp time for quite a few channels. The latest to go in for a makeover is Zee News. The channel will be sporting a new look from June 19, 2006. Also among the changes is the launch of a new programme called ‘Badi Khabar’, which goes on air from today.

exchange4media Staff Jun 19, 2006 7:02 AM

Leroy Alvares, Head of iContract’s Mumbai branch, has put in his papers, according to informed sources. Alvares is set to take over as head of Tribal DDB India, replacing CVS Sharma.

exchange4media Staff Jun 19, 2006 7:01 AM

The Prime Minister’s Office has constituted an 8-member Working Group on the information and broadcasting sector for the Eleventh Five-Year Plan. The Group will suggest plans for radio and television and formulate programmes for moving towards digitisation of television by 2015.

exchange4media Staff Jun 19, 2006 6:59 AM

It’s been almost a year since MTV Networks India saw a change in leadership, during which Frank Brown took charge of the Indian operations in addition to his other responsibilities and finally the reigns coming in the hands of Amit Jain, who then took over as MD, MTV Networks India. In an exclusive tete-a-tete with exchange4media, Jain speaks about his vision for MTV India.

Noor Fathima Warsia Jun 19, 2006 6:58 AM

In a major restructuring exercise, Times Internet has promoted some of its key senior executives as well as reshuffled responsibilities. Informed sources aver that these changes have been effected to check the high attrition rate in the company.

exchange4media Staff Jun 19, 2006 6:57 AM