Date-wise News

Vishal Mathur has been appointed as Director, Sales – South Asia for MEASAT Satellite Systems Sdn Bhd. He will be responsible for building and supporting MEASAT’s customer base across the South Asian region. Prior to joining MEASAT, Mathur was with Zee Telefilms as Assistant Vice-president, where he was managing the sales and marketing portfolio for the Asia Pacific market. He has also had stints with Ten Sports, ESPN-STAR Sports and Global Tele Systems.

exchange4media Staff Oct 7, 2006 12:15 PM

Kolkata’s popular RJ pair Rakesh and Pragya have joined Big FM 92.7 Kolkata. Rakesh & Pragya have worked as a pair for the last 10 years and have a big fan following in the city. In their last assignment with Red FM, they were hosting popular programmes like ‘Jeene ka Funda’, ’Chitthi Aayi he’ and ‘Jawani jaane maan’. Though the time slot of their programme are yet to be finalized, they will conduct their programmes in their signature style with a mix of Hindi, Bengali and a bit of English. In Kolkata, Big FM is scheduled to go on air in mid-October.

exchange4media Staff Oct 7, 2006 12:13 PM

Humsa Dhir is joining Eicher Motors as Corporate Communication Head. She was an entrepreneur for the past one year, working on training people and doing PR assignments. She has previously worked with RK Swamy BBDO as Account Director for a year.

exchange4media Staff Oct 7, 2006 12:11 PM

Reliance Communications has appointed former Head – Strategy of MCI (Verizon), Jarrett Appleby, as Senior VP, Marketing & Strategy. With over 22 years of leadership experience in Sales & Marketing, Business Development, Finance & Operations, Appleby was responsible for Strategy and Corporate Development for MCI’s Next Generation Services. Prior to joining FLAG Telecom, he has had stints at Qwest Solutions Business as GM. Another key assignment handled by him was with ILV Group LLC as CEO.

exchange4media Staff Oct 7, 2006 12:10 PM

Errol Goveas, General Manager, Grey Worldwide, Mumbai, has put in his papers. The reason for his quitting is to join his family in Hong Kong. He had started his career in 1988 with the Response department of The Times of India. He then moved to RK Swamy/BBDO. He has also worked for Everest Advertising and Leo Burnett.

exchange4media Staff Oct 7, 2006 12:08 PM

The customer prefers a price cut type of sales promotion on a national brand with an immediate incentive and awareness created at the point of purchase, says a study by an IIM-A professor.

exchange4media Staff Oct 7, 2006 9:56 AM

Tamil satellite channel Jaya TV has launched ‘Mayavi’, touted as the first 3D serial on Indian television. The serial hit the airwaves on October 2. ‘Mayavi’, which has been produced by Chennai-based production house G V Films, will be aired on Saturdays at 9-9.30 pm.

Judy Franko Oct 7, 2006 9:55 AM

Travel & Leisure, one of the world’s leading travel magazines, has been partnering the tourism ministry to promote India as an enchanting tourist destination, especially in the US market. Julie McGowan, Senior Vice-president, Travel & Leisure, was in India recently and she shares some insights on how the partnership has fared all these years.

exchange4media Staff Oct 7, 2006 9:54 AM

Hewlett-Packard, has announced the India premiere of ‘Meet or Delete’ as a core component of its new global marketing campaign – ‘The Computer Is Personal Again’. The series, developed by MTV in collaboration with HP’s PC business, offers a new twist on getting to know someone and makes the computer ever-more ‘personal’.

exchange4media Staff Oct 7, 2006 9:53 AM

Cards 4U, an innovative promotional and postcard printing and distribution service, has adopted a new concept to cut through the clutter and reach the target customers. The company puts up display boards at strategic locations, where attractive postcards are placed in holders below the board and are available for free.

exchange4media Staff Oct 7, 2006 9:52 AM

TDSAT has completed the hearing of the case filed by Radio Mid Day against the Union Government and Adlabs Radio regarding the frequency allocation policy of the Government as per which it had been displaced from its previous 92.5 FM allocated under Phase I and has been allocated 94.3 FM for five stations.

exchange4media Staff Oct 7, 2006 9:51 AM

West Bengal Electronics Development Corporation Ltd (WEBEL) has appointed Hanmer & Partners as their national PR agency. WEBEL is the nodal agency of the Government of West Bengal for developing IT and ITES within the state and has implemented several e-governance projects.

exchange4media Kolkata Bureau Oct 7, 2006 9:50 AM

Television Eighteen Group’s Internet arm, Web18 Caymans, has raised funds of $10 million from New York-based venture capital firm Tracer Capital. The TV18 Group also has plans to list Web18 in the stock market.

exchange4media Staff Oct 7, 2006 9:49 AM

The INS Secretariat is set to have a new team. Secretary General Deepak S Raja has resigned from the organisation. Replacing him is former I&B Secretary Pawan Chopra. R K Guptan, Deputy Secretary General, too has quit.

Noor Fathima Warsia Oct 7, 2006 9:48 AM

Aegis Media on Friday announced the appointment of Patrick Stahle as CEO of Aegis Media Asia-Pacific. In addition to this appointment, some changes have also been effected in the region. Carat Hong Kong and Carat Singapore are to be developed as new regional hubs to support large local and multi-national clients and prospects in the region.

exchange4media Mumbai Bureau Oct 7, 2006 9:48 AM

Global Cricket Corporation Pte Ltd, the commercial partner of the International Cricket Council, has announced that Standard Chartered Bank is the regional official sponsor of the ICC Champions Trophy 2006 for various territories in Asia, including India.

exchange4media Mumbai Bureau Oct 7, 2006 9:46 AM

FedEx, the American company logistics major, has signed Dentsu Creative as advertising agency. Senior sources close to the development have confirmed the news. The estimated size of the business is Rs 8 crore.

exchange4media Staff Oct 7, 2006 9:45 AM

The final day of the ICCO Global Summit, being held in the Capital, delved on issues confronting tomorrow’s public relations firms. The morning session kickstarted with a discussion on ‘Tomorrow’s Public Relations Firm: Capabilities and Service’. Speakers mostly stressed on how globalisation would pave the way for growth of the industry.

exchange4media Staff Oct 7, 2006 9:44 AM

What should consumer brands and PR agencies do in an environment where they don’t have control over discussions happening on the Internet about their brands and clients? “Monitor and engage,” feel the experts. This thought came through strongly on the concluding day of the ICCO Global Summit.

exchange4media Staff Oct 7, 2006 9:42 AM

<p align=justify>One of the key things about the Internet today, after the upgrade from Web 1.0 to Web 2.0, is that there are niche websites. User generated content has become very popular and very big. However, I don't think either will take over the other. Both will co-exist. User generated content in India is very recent, but worldwide they began 4-5 years ago. Still MSN, Google and Yahoo! are growing like crazy.

exchange4media Staff Oct 7, 2006 12:00 AM