Archie Entertainment, the owner of the Comic Book brand, has announced the appointment of STAR India’s License and Merchandising Division (STAR L&M) to exclusively represent the Archie property in India.
Six months after its launch in Chennai, Hyderabad and Bangalore, BIG FM is gearing up for some big initiatives to promote the brand in the Southern states. This includes tying up with big banner movies in the South, setting up ‘BIG Booths’, and active participation in corporate social responsibility initiatives.
Hungama TV is launching a host of new shows for summer programming. These programmes would be seen under the ‘Ha Ha Ha Hungama’ block and will break on the second week of April.
NDTV has tied up with Airtel to present a reality contest, ‘Airtel Scholar Hunt Destination UK’, whereby talented students will be selected and winners will be awarded with scholarships to British universities.
Vineet Trakroo joins FCB Ulka as General Manager. Prior to this appointment, he headed the marketing and sales for India and Nepal for Beiersdorf India Pvt Ltd.
After a stint of almost two years, Shantonu Aditya, CEO, Sahara One Media and Entertainment, has decided to part ways with the organisation. Seemanto Roy, who took charge of Sahara One in August 2006, continues to look after the operations of Sahara One Media.
In addition to the recently bagged Travelocity account in Mumbai, The Media Edge has bagged Bacardi Martini in Delhi and the Videocon planning AoR in Mumbai. For Bacardi, the agency will handle both planning and buying. In the case of Videocon, it has been assigned the entire planning side of the business.
Following a global review, Carat has retained the Philips business. The development impacts the India operations as well, where Philips is one of the largest clients for Carat Media. The account size is more than Rs 50 crore.
Mag Communications has bagged the creative duties of The Printers (Mysore) Pvt. Ltd and will look after its brands including Deccan Herald, Prajavani, Sudha and Mayura.
With the FM Phase II policy under way, second-tier cities are waking up to listen to bigger FM stations. BIG FM has announced its launch in Bareilly and Mirchi has announced its launch in Patna.
Essel Group has entered into collaboration with IL&FS Ltd to form the Indian Cricket League, which is aimed at improving the quality of cricket talent in India. The league will be the richest professional cricket league set up in India with an annual prize of $ one million.
Advertising, media and communication institute, FMCC, recently conducted Prabhat Khabar Annual Media Marketing Workshop in Ranchi. This was the second consecutive year that FMCC conducted the workshop. Prabhat Khabar is one of the leading Hindi dailies of Jharkhand.
Zee TV presents its new property called ‘Parivaar- Kartavya Ki Pariksha’. Produced by Miditech the show will commence from April 9.
Oliviero Toscani, creator and photographer of possibly the most controversial advertising campaign ever for the Italian brand Benetton, and co-founder of Colors magazine, will honour the first Saatchi & Saatchi Clio Hero Show.
With television now playing 24x7, tabloids are considered the next destination for the print format. Mostly into quirkier, instant and snappy news, they make for reading that is rather local, and speak directly to its audience. Their websites keep non-residential Indians in tune with developments back home, in the cities they grew up. As the demand for connecting to this NRI reader increases, tabloids have as much reason to stretch themselves across cyber space. exchange4media takes a look at the websites of tabloids in the market, in the second part of this series.
We are uniquely positioned as a brand. I personally think nobody has this kind of technology to offer, we have a heritage where the consumers see us as sporty.<br> One of the hallmarks of Timex worldwide as a brand is that they bring in really good technology to make it accessible. There is no other brand in the market that can offer that combination of design, technology and pricing.