International: Study: Yahoo Increased Share of Search-Ad Market in Third Quarter
SearchIgnite Reports Company Gained 2% -- but It Still Lags Far Behind Google
Date-wise News
“At Coca-Cola, we aim at creating desire in the consumer’s mind”
Venkatesh Kini, VP-Marketing, Coca-Cola India, emphasises that in order to have a loyal customer base, Coca-Cola has to make its brands relevant to consumers in their lives. Where, when, how, with whom they drink – all of these aspects matter. Kini elaborates that in India, the task is market creation and differentiation as people in India have grown up with few brands.
Barun Das of MCCS is headed for Zee News as its next CEO
The strong buzz in the news channels circuit is that Barun Das, EVP, Media Content & Communications Services (MCCS), is moving out and is headed to Zee News as its next CEO. MCCS runs Star News and Star Ananda channels. Das is expected to fill the slot left vacant by Harish Doraiswamy.
Cartoon Network and POGO plan innovative marketing initiatives for new shows
Close on the heels of announcing new shows to spruce up their programme line-up, Cartoon Network and POGO have unveiled innovative marketing initiatives keeping in mind the shows’ DNA and further highlighting the their USP.
Cartoon Network and POGO plan bonanza for kids with new programme line-up
Kids can look forward to more entertaining times in front of their TV sets with Turner Entertainment Networks Asia sprucing up their programme line-up with a slew of original productions and formats for India spanning action animated series, quiz series, a family sitcom and a sci-fi show.
Amber Chakravarty to join Publicis Ambience as ECD
McCann Erickson’s Creative Director Amber Chakravarty has put in his papers. He is set to join Publicis Ambience as Executive Creative Director some time in November. He is currently serving his notice period. He will be reporting to the National Creative Director, Publicis Ambience. Incidentally, the post of NCD at Publicis Ambience is lying vacant.
International: Struggling Motorola revamps agency relationships; close to naming Ogilvy, MindShare to lead 'partnerships'
With rival Nokia moving aggressively to build its worldwide lead through marketing, and the iPhone rattling the handset marketplace, struggling Motorola has begun to restructure its marketing, from its agency alignment to its internal organization.
INX’s music channel 9XM makes it Bollywood to Bollygood, ‘Haq Se’
INX Media is all set to launch its 24-hour Hindi music channel 9XM. Targetted at the 16-19 age group, 9XM will be focussing primarily on Bollywood, which it has termed as ‘Bollygood Music’ ‘Haq Se’. The channel is slated to go on air by October-end or beginning of November.
Outdoor specialists welcome Delhi’s new OOH policy
The Supreme Court has finally approved the Outdoor Advertising Policy allowing hoarding on Delhi roads. Earlier, on November 20, 1997, the Apex Court had banned hoardings on roads as they were considered hazardous to motorists. exchange4media talked to a few OOH players to gauge how it would benefit the OOH industry in Delhi.
Motorola brings in Ravan to talk about festive season offers
Motorola has unveiled its new TVC, which describes the festival season with Ravan, as well as attempts to communicate about the special Moto lucky locket offer. The creative agency behind the campaign is O&M Delhi, and the TVC is the brainchild of the agency’s ECD Abhijit Avasthi.
KidSense 2007 finds kids have moved from being ‘influencers’ to ‘consultants’
The Walt Disney Company (India) and GroupM’s proprietary research KidSense 2007 has just been released. In the second year of this research, more parameters have been added, and the broad takeaway is that kids today have become more than just decision influencers, and parents see them as consultants in many brand purchase decisions.
Rob Strasberg to head AdFest 2008 Innova Lotus and 360 Lotus Jury
Rob Strasberg, VP and Creative Director, Crispin Porter + Bogusky (CP+B), Miami, is Jury President for AdFest 2008 Innova Lotus and 360 Lotus, which was formerly known as Contagious Lotus of Innovation.
Ricky Ponting to be the face of Vavoline Cummins
Valvoline Cummins has appointed Australian cricketer Ricky Ponting to endorse its line of automotive and industrial products and services. The company has also launched a 4-stroke engine oil ‘Champ 4T’.
Web18 launches Hindi portal Josh18.com
Web18, the online property of Network 18 Group, has launched its Hindi portal, Josh18.com. Aimed at the growing Internet-savvy young population in the country, the portal intends to provide them a platform for news, information and blogs.
Kartik Sharma-promoted company to launch two news channels, one Hindi newspaper
Kartik Sharma, son of former Union Minister Venod Sharma, has unveiled his media foray plans. Good Morning India and Information TV, the two media companies set up by Sharma recently, will be soon launching a Hindi newspaper by mid-November and two 24-hour news channels by December, respectively.