Date-wise News

Critics Say People Don't Understand Data-Gathering, Ad-Targeting Schemes

e4m Desk Oct 31, 2007 8:09 AM

Reliance Retail, part of Reliance Industries, will make its jewellery foray with the launch of Reliance Jewelry this Diwali.

e4m Desk Oct 31, 2007 8:06 AM

Film and DVD promotions agency Lime Communications has appointed Tanla Mobile to run a mobile campaign to support the forthcoming release of the latest Desperate Housewives DVD by Walt Disney Studios, ‘The Dirty Laundry Edition’.

e4m Desk Oct 31, 2007 8:02 AM

The History Channel brings a new series ‘Rome: The First Empire’ this November, which will attempt to unravel secrets and mysteries surrounding one of the most powerful empires in the world.

e4m Desk Oct 31, 2007 8:00 AM

Disney Channel brings to India ‘My School Rocks’, a music and dance competition inspired by Disney’s original movie ‘High School Musical’. The winning school team will get to star in a music video of one of the songs from ‘High School Musical’, which will be specially choreographed by Shiamak Davar and aired on Disney Channel.

e4m Desk Oct 31, 2007 7:59 AM

In a bid to further strengthen its presence in the vernacular space, Yahoo! India has launched its mail service in Hindi. Yahoo! Mail offers a complete Hindi interface, wherein users can send and receive emails in Hindi.

e4m Desk Oct 31, 2007 7:57 AM

Kingfisher Airlines has named model and Bollywood debutante Deepika Padukone as its brand ambassador. Padukone will make her debut in the soon-to-be launched ‘Om Shanti Om’ opposite Shah Rukh Khan. Meanwhile, Kingfisher Airlines is also eyeing to increase its stake in Deccan Aviation from the current 46 per cent to 51 per cent.

exchange4media Mumbai Bureau Oct 31, 2007 7:56 AM

Zapak.com, the online gaming portal from Reliance ADAG’s entertainment venture, has identified advergaming and in-game advertising as its major revenue sources in the coming years. The gaming website has also revealed its plans to launch two international massive multiplayer online games titles in India in a couple of months.

e4m Desk Oct 31, 2007 7:55 AM

The Fortune|Money Group, previously known as Time Inc. Business and Finance Network, has signed a deal with Ananda Bazar Patrika Group to launch ‘Fortune India'. This would be the third country-specific edition of Fortune.

exchange4media Mumbai Bureau Oct 31, 2007 7:53 AM

Info Edge India, promoter of websites like Naukri.com and Jeevansathi.com, has reported a 326 per cent jump in net profit at Rs 15.14 crore for Q2FY08, as compared to Rs 3.55 crore for Q2FY07.

e4m Desk Oct 31, 2007 7:49 AM

The Indian Outdoor Advertising Association has proposed the formation of a standing committee on OOH development for Mumbai, in a recent presentation to the Municipal Commissioner and the Municipal Corporation of Greater Mumbai. IOAA has also presented an eight-staged proposal for a broad plan for Mumbai’s beautification in sync with outdoor advertisements.

e4m Desk Oct 31, 2007 7:48 AM

As far as business transactions are concerned, life in the television advertising industry has returned to normal. The IBF is still very clear in its intention to impose the surcharge on a later date. As the dust around the controversy settles, industry leaders point out the reasons due to which the surcharge did not take off in its first attempt on the designated date of October 16, 2007.

Noor Fathima Warsia Oct 31, 2007 7:47 AM