OMS, the Mudra Group's specialist media independent, has retained the Amway business which it has held for the past four years.
NEW YORK (AdAge.com) -- Evidently there's still confusion in the marketplace about what works online, particularly when it comes to video advertising. Two panels at the Ad Age Digital Conference addressed the proliferation of video across different screens and the issues marketers are still grappling with on these new platforms.
This summer promises to be heady, with about half-a-dozen beer brands making their India debut. These are some of the best-known names in the business: Lowenbrau, Stella Artois, Beck’s, Baron’s Strong Beer, Tiger, Cobra Bite and even an array of British ales.
BigFlicks, India’s largest online and offline movie rental service and a part of Reliance ADAG, has tied up with Raj Television Network Productions (RTN) for its video-on-demand (VOD) division, www.broadband.bigflicks.com. Viewers will have access to the vast content of Raj Television on the website for free viewing.
India Cements Ltd, who owns the Chennai Indian Premier League (IPL) team christened ‘Chennai Super Kings’, has roped in popular Tamil actor Vijay as its star ambassador. The actor would be at the forefront of some of the promotions that are being worked out in different parts of Tamil Nadu.
Dentsu Marcom has announced the elevation of Ashish Dabral as Chief Operating Officer, while Adrian Mendonza has been promoted as National Creative Director. Both Dabral and Mendonza have been with Dentsu since its inception four years ago.
The DLF Indian Premier League (IPL) has launched its new logo incorporating the title sponsor DLF into the logo unit. The new logo unit for the DLF IPL represents the true spirit and dynamic new face of Indian cricket. The graphic depiction also amply recognises a cricketer’s contribution to the much loved game.
Indian Premier League’s Team Mohali has got a head in Neil Maxwell, who has been appointed as CEO for the team. His role as part of the core management team would be to oversee the operations of the team and work towards building a brand for Team Mohali, which is jointly owned by Preity Zinta and Ness Wadia.
The post-lunch sessions of the day-long India Satellite Forum, organised by CASBAA in Delhi on March 18, revolved around topics such as ‘Demand Vs Supply – Operators Vs Users’ and ‘Network Services via Satellite’.
The second session of the day-long India Satellite Forum organised by CASBAA in Delhi on March 18 saw participants weighing the pros and cons of different platforms like DTH, Cable and Headend-in-the-Sky (HITS).
The day-long India Satellite Forum, organised by CASBAA in Delhi on March 18 focused on several issues related to the cable and satellite industry in India. In the first panel discussion, speakers deliberated at length on issues such as taxation in entertainment through cable and DTH, awareness amongst consumers about the different platforms of pay TV and impediments in creating such awareness.
A lot needs to be done by the industry to educate the consumers to make them understand that CAS is more beneficial than the conventional cable. This was stated by Asha Swarup, Secretary, Ministry of Information and Broadcasting, during the day-long India Satellite Forum organised by Cable And Satellite Broadcasting Association of Asia (CASBAA) in Delhi on March 18, 2008.
141 Sercon, the below-the-line marketing arm of Bates David Enterprise, has appointed Tanujaa Pandey to head its MICE business. Pandey comes with 14 years of experience in the tourism and hospitality industry.
PerceptH has appointed Iqbal Raj as National Creative Director, a position vacated by Elvis Sequeira eight months ago. Raj comes in from Rediffusion DY&R, where he was Executive Creative Director, where he was handling some of the agency’s main businesses like Colgate and DB Realty, among others.
In a bid to test a relatively new model of partnership, Lintas Media Group and Pinstorm have entered into a non-equity partnership. Referring to the partnership as ‘Performance Alliance’, the agencies are using a pay-per-performance model and would initially cater to all digital initiatives of Lintas Media Group’s clients.
Times Internet Ltd, the company behind Internet portal Indiatimes.com, has awarded its media account to ZenithOptimedia Delhi. The business was earlier handled by GroupM’s MEC. The realignment follows Times Internet’s decision to look for a fresh perspective on all its brands.
GoaFest 2008 has received over 3,800 entries for the Abby Awards, which will take place on April 5, 2008. The names of advertising biggies to judge the entries have been announced and the judging process will commence in Mumbai from March 19, 2008.