DNA Publications has announced Season 2 of DNA Twenty 20. The cricket tournament is hosted for media honchos from top Delhi advertising agencies and will get underway on November 8 at the Jamia Khel Parisar cricket ground.
Air Asia, a low cost carrier operating in the Asian region, has appointed Carat India as its media buying and planning partner for India. Subsequently,
Manas Mishra has put in his papers at Mediaedge:cia. He has joined Mudra Connext as Executive Vice President.
Leveraging radio as a platform for political advertising has been a long-standing demand of the industry as radio caters to 99 per cent of India’s population. With the I&B Ministry giving its nod to political advertising on radio, the hear-hear medium is expected to rake in the revenues. However, the need of the hour is clarifications from the Election Commission so that radio is optimally utilised with the upcoming Assembly elections.
In a move that would further strengthen individual content tracking of channels for industry subscribers, TAM Media Research has announced the launch of News Content Track (NCT) for the broadcasting industry. In the initial phase, TAM has incorporated only two Hindi channels – Aaj Tak and Star News – and two English channels – Times Now and NDTV 24X7 for the new service.
Jindal Stainless Ltd has shelved the construction of the 400 Bus-Q-shelters in the second phase due to lack of revenues faced by the outdoor advertising industry This has put the company at cross purpose with the Delhi Transport Corporation.
Following its restructuring and constitution of the Executive Committee, Bates 141 is all geared for some more new appointments, further beefing up its creative team. The creative agency is now looking to filling up the posts of Executive Creative Director, Mumbai Branch Head, and a National Creative Director.
The FM market in Kolkata has been seeing a steady order for sometime now, at least in terms of numbers. The 13-week steady trend begins from week 31 and continues in the current week 43 as per TAM Media Research’s Radio Audience Measurement (RAM). Radio Mirchi is the No. 1 FM station in Kolkata, followed by Big FM, Friends FM and Red FM.
The Advertising Club, Bangalore held its annual Big Bang 2008 Awards over the weekend. M&M Connect won the coveted the Ad Agency of the Year Award, while Media Agency of the Year Award was won by Maxus. Lenovo bagged the Award for Client of the Year.
Arun Kapoor has put in his papers at Big TV as CEO and President after a short stint. He had joined the company in July 2008 as COO after which he was made CEO of the company. In the mean time, according to an industry source, Mahesh Prasad has been made acting President, Big TV.
The Indian Readership Survey (IRS) has shown a decline trend across most publications and a severe drop for magazines. The data available with exchange4media show figures of as many as 161 magazine titles. Of these, only 19 titles have shown growth. And of these, 13 publications have shown single digit growth.
The economic slowdown has impacted many business plans, and not in the most positive way. INX Media and INX News, too, are caught in the midst of a speculations storm, triggered by the economic meltdown. Rumours ranging from senior level exits to company sale were discussed widely in the last week. Some of the touted names in context to the sale included the Bhaskar Group and Balaji Telefilms. Indrani Mukerjea, Founder and CEO, INX Media and INX News clarified on all of these speculations.
Newspapers and magazines were used in an advertising ratio of 95:5 during the April 2007 - March 2008 period. Magazine ad volumes recorded a 7 per cent growth during April 2007 - March 2008 as compared to April 2006 - March 2007. English language magazines saw the maximum advertising during this period.
In celebration of the special bond between father and child, Zee Kannada is launching a game show – ‘Tata Indicom Daddy No.1’, which goes on air from November 10. This is a huge property for the channel and it is leaving no stone unturned to market the property.