TAM Media Research has released the six-metro numbers for day 2, 3 and 4 matches of the Indian Premier League Season 2. Around 28 million viewers watched the IPL matches across April 19, 20 and 21, with the match numbers swinging from as high as 6.02 on April 20 to 4.64 on April 21.
IPL Season 2 might not have grabbed the ultimate viewership as expected so far, but it definitely has set the tradition for TV channels across genres to spruce up their content to secure their shifting audiences. exchange4media takes a look at what content and marketing strategies various movie channels are adopting to face the IPL season.
Compared to the first season of the Indian Premier League (IPL), activities, especially on-ground activities, have been comparatively low key in Season 2. However, enthusiasm of the various FM radio partners of IPL franchises has not been dampened and they continue with their initiatives around the T20 mega property.
Zee Entertainment Enterprise Ltd (ZEEL) has reported a 7.29 per cent drop in its consolidated net profit for the fourth quarter ended March 31, 2009, attributed to a 7 per cent drop in advertising revenues. Meanwhile, Zee Next, the second Hindi GEC of ZEEL, has been put on suspension mode.
It’s been five months since BBH was launched in India, and the agency has already created some buzz in terms of business wins. exchange4media.com catches up with Simon Sherwood, CEO, BBH Worldwide, who is in India currently. Sherwood says that though he is pleased with the agency’s progress in India, he is looking forward to converting their international businesses on BBH India’s roaster as well.
“Gaming is one of the stickiest mediums available today for users. Websites have to build social interaction among its users, which helps them to make friends and thus forces them to come back and consume its content. Loyalty can’t be forced, but an environment has to be built for users where they feel attached to the system,” says Arun Mehra, Chief Marketing Officer, Zapak Digital Entertainment Ltd.
Euro RSCG Bangalore has been roped in for the creative duties for a new pilot project of Café Coffee Day (CCD). The agency will be working on the communication for CCD’s initiative in the food and beverage category, which is being tested in a select few CCD outlets. There was no formal pitch for this initiative.
Brandscapes Worldwide Consultancy has entered into a strategic collaboration with Design Bridge, an international branding agency, to deliver brand strategy in India. Brandscapes was set up by Pranesh Misra in June 2008, who had quit Lowe Worldwide to set up the consultancy.
Goal-oriented and focused with great people management skills, Nitasha Narad’s career graph spans media agencies, television channels as well as marketing companies. As AVP – Marketing Communications, Tata Teleservices, Mumbai, Narad is looking at expanding her media role to include VAS Marketing as her next challenge. She definitely is a GenNext Media Magnate. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
Dispelling all rumours doing the rounds regarding Independent News & Media (INM) mulling selling back its stake in Jagran Prakashan to repay its debts, Sanjay Gupta, CEO, Dainik Jagran, emphatically told exchange4media, “This is absolutely baseless and incorrect news.”
With the first phase of the 2009 Lok Sabha elections saw a huge voter turnout, which has been largely attributed to the extensive ‘cast your vote’ campaigns from different quarters. Now, English language daily DNA has come out with powerful campaign exhorting people to exercise their right to franchise.
The Nokia pitch is one of the most hotly discussed subjects in the global offices of various media agencies at present. Not only because Nokia is one of the key spending advertisers and that any piece of business in the current atmosphere is a respite, but also because of the manner in which the business went up for a review. The question that this raises is will the competitiveness amongst agencies allow the industry to get together and address issues that could be setbacks to the overall industry growth.