Percept Out of Home, a division of Percept Ltd, has executed an OOH campaign for Lifestyle, part of the Dubai-based Landmark Group. Carried out in Mumbai, Pune and Ahmedabad, the innovative campaign has used Meru Cabs in Mumbai, besides billboards, bus shelters, mobile vans, and bus back panels.
‘Rakhi Ka Swayamvar’ gave NDTV Imagine the top-rated show on television in the finale week and also entrenched a few rules at Imagine regarding its content strategy. In conversation with exchange4media, Sameer Nair, CEO, NDTV Imagine, explains the steps taken by the channel to move from a 120-140 GRP channel to 175-200 GRPs.
In a strategic move, Joydeep Dasgupta has been appointed the new Head for Mudra Chennai. Prior to this appointment, Dasgupta was VP at Mudra Mumbai. In his new role, Dasgupta’s key focus would be inorganic growth, talent management and the creative product.
“While one can look at rationalising spends, one should not switch off the engine as it will become more difficult to revive it when the economy picks up. Also, a key point to note is that in the current scenario, a brand can demand a greater bang for its buck. A brand can get good deals from most media houses,” says Pradeep Pandey, Director - Branding & Communication, Aegon Religare Life Insurance.
Robin Carruthers has been promoted as Director of Square Circle Media Outdoors, the new out-of-home unit of Shlok Media, which is run by Mayur Patel and Sapna Patel. He will report to both Mayur Patel and Sapna Patel. Prior to this elevation, Carruthers was CEO of Square Circle Media Outdoors since May 2009.
News channels hunt and hide in a pack. When they are on to something, they are on to it like there’s no tomorrow, and when they run from something, they run like their tails are on fire. Sting operations are a case in point. BV Rao explains why he misses sting and how overzealous channels have all but killed TV’s most potent weapon.
Riddled by recession, regulation pressures and rising costs, 2008-09 has seen news broadcasters bruised, but battling ahead. Thus ‘Triumph over Travails’ has been chosen as the theme for NewsNext 2009, the annual conference organised by exchange4media Group on the business of news television.
Neo Sports is all geared up for the back to back cricket series on the channel, beginning first week of September and continuing till March 2010. The broadcasting company is targeting total revenue of around Rs 1,000 crore. In conversation with exchange4media, Prasana Krishnan, COO, Neo Sports Broadcast Pvt Ltd, throws more light on the plans ahead.
Launching the Red FM brand nationally fulfills our vision of creating the single largest FM network across the country… The rebranding exercise will be comprehensive and incorporate the Red FM DNA into all the other stations in programming style, content, format and presentation, and entails complete re-training of the staff… Nisha Narayanan will now be heading the programming for North, East and West radio stations. I will be looking into the group’s operations as the COO, whereas Shanmugam K will be the CEO.