The International Federation of the Periodical Press (FIPP) has launched a new website, fipp.com, which has been designed by Primaxial. The website will offer a more dynamic, effective, and usable resource to FIPP members and the international magazine publishing community it serves.
IndiaMART.com, touted as India’s largest online B2B marketplace, has appointed Quasar Media as its digital agency on record. Quasar will be responsible for IndiaMART’s digital marketing campaigns, media planning and media buying. Quasar, a WPP company, has been selected after a vigorous multi-agency pitch.
Top Ramen Noodles, once pegged as a competitor to Nestle’s Maggi, is being re-launched with a fresh campaign that seeks to make Top Ramen a part of every Indian family as the ‘little strands of happiness’. A new TVC, conceptualised by Hakuhodo Percept, broke on September 6 on all news and entertainment channels.
Sruti Mass Communications, a Kolkata-based agency, has recently bagged the advertising duties for Paharpur Cooling Towers following a pitch call. The agency will be undertaking complete brand profiling and refocusing its advertising strategy and spending to provide more visibility to its huge brand equity.
Big FM has appointed Raj Kambhoj as Director, Rural Activation. With over 14 years’ experience in conceptualising events and creating multi-brand properties, Kambhoj will be spearheading the rural activation wing at Big FM. His primary area of focus will be to create rural activation properties and conceptualise events which will be amplified on radio.
Hindi general entertainment channel ‘Real’ has announced the downsizing of its operations in India. The joint venture partners, Turner and Alva Brothers Entertainment are reassessing RGBPL’s business plans. These plans will be announced as soon as they are confirmed.
Multi Screen Media has finally ended its search for a CEO. Multi Screen Media’s Chairman Man Jit Singh, who had held charge as interim CEO following the exit of Kunal Dasgupta, is now the CEO of the company. The change takes place with immediate effect. There is no other change in the top order of the company yet.
A firm believer in the saying “It is not a question of how well each process works, the question is how well they all work together”, Amit Tiwari, Country Media Manager, Philips India, has a flair for providing creative media solutions, besides bringing in his own brand of optimism. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
Radio Choklate, the FM radio venture from the house of Sambad Group in Orissa, claims to have become a self sufficient FM station after just two and a half years of its launch in 2007. One of the reasons for this is that Radio Choklate has managed to rope in a large number of local advertisers as 70 per cent of its advertising revenues come from them.
With at least four major sporting events around the corner, sports broadcaster ESPN Star Sports (ESS) has rejuvenated its branding and imagery to coordinate with the expected high energy content. In a conversation with exchange4media, RC Venkateish, MD, ESPN Software India, says that since it is still early days for Star Cricket, the youngest channel from ESS has been kept away from the rebranding exercise.
JSW Group, a part of the Jindal Group, has appointed Grey India to handle its creative duties following a multi-agency pitch. The agency will handle the Group’s corporate, steel and energy business. The account size on the business is estimated in the region of Rs 15-20 crore.