Date-wise News
Close on the heels of My FM’s new campaign, the radio station has also spruced up its website and introduced several innovations to change the look and feel making it even more interactive, informative and appealing. The newly-launched website offers new features like individual RJ fan club, listener and RJ blogs, and chat rooms, besides the present offerings of song requests, podcasts, schedules, etc.
exchange4media Mumbai Bureau Sep 23, 2009 10:12 AM
As part of CNN International’s two-year network expansion, which has seen investment in newsgathering resources, content ownership and programming, the network has debuted a new look and feel with enhancements that include a refreshed logo, sound and graphics. This is also the first time since 2001 that the former slogan ‘Be the First to know’ has been changed to the new ‘Go Beyond Borders’. The new brand positioning launches the same time as the network premieres its flagship programme – ‘Amanpour’.
exchange4media Staff Sep 23, 2009 10:11 AM
After the success of ‘Rakhi ka Swayamvar’, this winter NDTV Imagine is ready with ‘Swayamvar - Season 2’. This time, the show will feature groom-in-waiting, Rahul Mahajan. SOL Productions Pvt Ltd, who partnered with Imagine for ‘Rakhi Ka Swayamvar’, will also produce ‘Swayamvar - Season 2, Rahul Dulhaniya Le Jaayega’.
exchange4media Mumbai Bureau Sep 23, 2009 10:10 AM
Festive season buzz and shopping has already begun. White goods marketers are all geared to make the most of the annual buying frenzy, with most eyeing as much as 40 per cent rise in sales during this season. exchange4media spoke to some major players like LG Electronics, Samsung, Haier and Whirlpool to find out about their sales and marketing plans around this festive season as well as their expectations.
Pallavi Goorha Kashyup Sep 23, 2009 7:54 AM
In China, Baidu, a local search engine, is said to be more popular than Google. India, too, has Guruji.com, AskLaila.com, Justdial.com, Onyomo.com, among others. As per industry estimates, the local search engine market in India is poised to become a billion-dollar market in 3-4 years’ time. But can the local players give global giants like Google a run for their money? What does the future look like for this nascent market? exchange4media finds out.
Robin Thomas Sep 23, 2009 7:53 AM
Montblanc, known for generations as a manufacturer of sophisticated and luxurious writing instruments, has launched its first ever television commercial in India. Narrating the story of Monblanc’s legacy and heritage is actor Anil Kapoor, who is endorsing a brand for the first time. The TVC has been conceptualised by Meridian Communications.
Tasneem Limbdiwala Sep 23, 2009 7:52 AM
The Market Research Society of India (MRSI) is all geared for the 19th Annual Market Research Seminar, ‘The Challenge of Change-Understanding the key to Success’ that would be held in Delhi on September 24-25, 2009.
exchange4media Staff Sep 23, 2009 7:48 AM
The Media Research Users Council (MRUC) has elected Mahindra & Mahindra’s Andre Purushottam as its Chairman at its recently-concluded Annual General Meeting. Bharat Kapadia, Director, Lokmat Group, has been elected the Vice Chairman.
Robin Thomas Sep 23, 2009 7:47 AM
Social networking site BigAdda, in association with Yamaha, has announced the launch of India Bike Rally - Bharat Ki Khoj. BigAdda will be taking a multimedia campaign approach comprising print, radio, retail and outdoor. The creative agency for BigAdda is Ideas@Work.
Robin Thomas Sep 23, 2009 7:46 AM
The Government’s austerity drive is seeing a lot of VIPs taking to travelling by the country’s airlines instead of using private jets. In a bid to make the most of this austerity drive, Times OOH has conceptualised a campaign around it, which is currently running in Delhi and Mumbai airports. The campaign will continue for the next 15 days.
Pallavi Goorha Kashyup Sep 23, 2009 7:45 AM
With top Government machinery in overdrive and in camera briefings to top editors almost daily in the Rajdhani over the weekend, the media community in the Capital is abuzz. Veteran journalist Sandeep Bamzai analyses the media coverage and Government handling of the Chinese incursions into Indian territory.
Sandeep Bamzai Sep 23, 2009 7:44 AM
Bennett, Coleman & Company Ltd has ‘reconfigured’ its rate card just ahead of the festive season. There is good news for advertisers, as market sources informed that key BCCL publications, including The Times of India, The Economic Times, Mumbai Mirror, Navbharat Times, Maharashtra Times and Sandhya Times, would see a drop in ad rates to the tune of 13 per cent on an average.
Noor Fathima Warsia Sep 23, 2009 7:43 AM
