Date-wise News

Publicis Worldwide has announced the appointment of Olivier Altmann, Executive Creative Director, Publicis Conseil, as its Chief Creative Officer with immediate effect. Altmann will report to Richard Pinder, COO, Publicis Worldwide. His new responsibilities will include driving the current creative momentum forward across the Publicis Worldwide network to the No 5 goal. He will divide his responsibilities between global clients, including Renault and Orange, and recruiting, motivating and working with top talent. He will, however, continue to retain his position of ECD and Co-chairman at Publicis Conseil.

exchange4media Staff Nov 28, 2009 8:37 AM

Radio Mirchi has announced the appointment of Shamik Talukder as National Head, Mirchi Activations. With over 13 years of experience, Talukder has worked across sections of media, including television, radio, outdoor and the Internet, with companies like Times OOH, Sony Entertainment Television, Radio Mirchi, Indya.com, Star TV and Mid-Day Group. Prior to joining Radio Mirchi, Talukder had launched and managed VIA OOH as co-promoter. He was also responsible for after sales for West and East during his stint at SET India. In the past, he has worked with Radio Mirchi.

exchange4media Staff Nov 28, 2009 8:36 AM

The Nielsen Company has announced the appointment of Shubhranshu Das as Regional Head for its New Global Financial Services Practice in South Asia. Das had joined Nielsen in 2008 and is based out of Mumbai. He has over 20 years’ experience in marketing, advertising and market research at companies such as Wipro Ltd, Siemens Telecom, SRF Ltd and Contract Advertising. He had also led the Financial Services Sector in TNS India. Das had joined NFO India in their Stakeholder Relationship Management group in 2002. His experience in market research spans a diverse set of areas, including B2B, retail and consumer products with specific focus on the services sectors such as telecom and financial services.

exchange4media Staff Nov 28, 2009 8:35 AM

Soni Shrivastav has joined VLCC Group as VP, Corporate Affairs and Corporate Communications. She was heading a similar function for the CK Birla Group for 10 years and was overseeing the portfolio for companies like Orient Cement, Fans and Paper, Hyderabad Industries, Hindustan Motors, Birlasoft, etc. Shrivastav is a media and corporate affairs professional with 23 years of professional experience. She had earlier had a four-year stint in the hospitality sector while working for Le Meridien. She has also worked with agencies like Megacorp and Concept, and publications like India Today, The Times of India, and Amrit Bazar Patrika in the early part of her career.

exchange4media Staff Nov 28, 2009 8:34 AM

Bates 141 has appointed Vaasu Gavarasana as Executive Vice President at its Delhi office. He will be responsible for overseeing work on the agency’s growing portfolio of brands in Delhi and other special projects. Prior to joining Bates 141, Gavarasana was a new media entrepreneur in Singapore. His experience spans 20 years, mostly with McCann and Lintas, working on brands such as Unilever Detergents, Britannia, Timex, Nestle, Johnson & Johnson, MasterCard, Lufthansa and F&N. He was also with TBWA\India, working closely with TBWA\Paris and Singapore to bring the BiC brand to India. Gavarasana had begun his career in 1990 as an intern with Ogilvy Direct, Bangalore straight out of a Masters programme at Yale University, USA.

exchange4media Staff Nov 28, 2009 8:33 AM

ViziSense, one of India’s leading online audience measurement and analytics platform released its monthly web rankings of the top five sites by category. According to the web ranking, the top five social networking sites in the month of October 2009 are Orkut with 15.5 million unique users followed by Facebook.com with 10.3 mn unique users, Bharatstudent.com with 2.42 mn unique users, Linkedin.com with 2.24 mn and Ibibo.com with 1.97 mn unique users.

exchange4media Mumbai Bureau Nov 28, 2009 7:59 AM

The National Conference on Digital Commerce, organised by the Internet and Mobile Association of India (IAMAI) in the Capital on November 27, 2009, sought to identify and analyse ways to build the business environment for digital commerce to thrive in India.

Nitin Pandey Nov 28, 2009 7:53 AM

The Centre for Equity and Inclusion (Cequin), a non-profit organisation, has sought to highlight the lack of safety for women in the nation’s Capital in its report titled ‘Perception and Experience of Gendered Violations in Public Places of Delhi’. To support the cause a campaign conceptualised and executed by Brand Planet Elephant has been unveiled that aims to create awareness and facilitate a movement towards making Delhi safer for women.

exchange4media Mumbai Bureau Nov 28, 2009 7:44 AM

Bajaj Allianz has tied up with forthcoming film ‘Paa’, starring the father-son duo of Amitabh and Abhishek Bachchan, to extend its ‘Jiyo Befikar’ message. This tie-up further emphasises the importance of financially securing a child’s future through Bajaj Allianz Child Plans.

exchange4media Mumbai Bureau Nov 28, 2009 7:43 AM

In a bid to strengthen its market share, Park Avenue has relaunched its soap brand for men in new size and fragrances. Supporting the brand’s activities is Dentsu Marcom, which has conceptualised a new TVC that seeks to show how a bath can be a completely male experience.

Pallavi Goorha Kashyup Nov 28, 2009 7:43 AM

Hindustan Petroleum Corporation Ltd (HPCL) has claimed to have attracted an unprecedented response from over 15 lakh consumers through their ‘HP Happy Wheels Offer’. The entire integrated campaign, from conceptualisation to execution, is being handled by Leo Burnett and its integrated marketing services agency ARC Worldwide.

Pallavi Goorha Kashyup Nov 28, 2009 7:42 AM

As per the Indian Readership Survey 2009 R2 data, like most other publications, Oriya dailies, too, have seen the decline trend with six of the top seven publications showing a drop in average issue readership (AIR).

Cassandra Serpes Nov 28, 2009 7:41 AM

Contrary to the general de-growth trend seen in the latest round of the Indian Readership Survey 2009, the top Urdu dailies have witnessed growth. Inquilab is the only Urdu daily to have witnessed a fall in average issue readership (AIR). Despite this, the daily maintains its lead.

Robin Thomas Nov 28, 2009 7:41 AM

Indian agencies have bagged one Silver, five Bronzes and seven finalists at the YoungGuns Awards 2009. All 13 Indian entries that were shortlisted made it to the winners’ and finalists’ lists. Winners and Finalists of the YoungGuns Awards 2009 were declared at a ceremony in Sydney on November 27.

Tasneem Limbdiwala Nov 28, 2009 7:40 AM

Social Media has been creating a lot of buzz in the digital media space. Of the 80 million Indians accessing the Web, 60 per cent are on social networks. As the need to connect and interact among individuals rises, Indiabiz News & Research Services (INRS) and Pitch, supported by Social Media Lab, have launched a social media survey that will find out how the networking phenomenon is shaping India’s present and future.

exchange4media Mumbai Bureau Nov 28, 2009 7:39 AM