Work by Ramesh Deo Production for Nike and Leo Burnett Mumbai for McDonald’s are the two campaigns that will feature in the D&AD Annual 2013
The decision has been taken to keep up with the increasing demands and give a clutter free environment to advertisers
Percept Profile will be an addition to IPREX’s existing Indian partner Concept PR, as the global network of communication agencies builds a team in India
The initiative by exchange4media and samachar4media will honour and recognise the work of 50 journalists across the country from print and television
IDMA Jury Chair Mahendra Swarup, President, IVCA & Advisory Member Atul Hegde, CEO, Ignitee shed light on how marketers can come up with a winning digital brief
We are trying to facilitate a dialogue between the regulator and the industry to come out with a solution, says the Information & Broadcasting Minister
Omnicom Media Group has strengthened its senior leadership team with the appointment of Menon as Managing Partner North
Madison PR has added 20 new clients to its kitty across diverse sectors in recent months. The agency has also commenced its operations in Hyderabad
The Festival will have Jury deliberations on April 25. Also part of the jury are Frank Bodin of Havas Switzerland & BBDO London’s Mike Sutherland, among others
The win comes on the back of a multi-agency pitch. The mandate will include print in the first go, followed by digital media and television
Sharma quit Leo Burnett Worldwide early this month. He will replace Lalit Bhagia at Star TV
The telecom service provider is the first to partner with Twitter in India on the new ‘Twitter Access’ program
Sharma quit Leo Burnett Worldwide early this month. He will replace Lalit Bhagia at Star TV
To tap the 38 cities undergoing digitisation, Tata Sky has launched a 210-sec long TVC. It is based on the insight that professionals do not find any time to watch TV
Substantial categories will enter radio only once broadcasters have the permission to air news. In international markets, programming line-up consists of talk plus music and talk is extremely relevant to a consumer’s life. With news and topical information, every player’s offering becomes very unique, whereas in music it is duplication of content. News and current affairs will help every broadcaster take their own stand and create unique superior content. Also, consumers of radio are ready for news content. Our experiments with fictional talk content have been received really well. Consumers are ready for much stronger content. Also, news will help broadcasters create their differentiated voice and thus create loyalty among their audiences.