Date-wise News
The TVCs in the series feature Telugu Titans ace defender Vishal Bharadwaj, ‘The Showman’ Rahul Chaudhari and Siddharth ‘Bahubali’ Desai
exchange4media Staff Jul 1, 2019 6:37 PM
The brand’s multilingual campaign, created by Leo Burnett India, wants users to ‘Keep Listening, Uninterrupted’
exchange4media Staff Jul 1, 2019 6:32 PM
The partnership aims to help 10 million young people across India, Brazil and Indonesia gain better self-esteem and body confidence by 2022
exchange4media Staff Jul 1, 2019 6:21 PM
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The channel will bring a comprehensive special program on budget analysis
exchange4media Staff Jul 1, 2019 5:29 PM
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Sharma joins the group from Ogilvy’s 82.5 Communications and this is his second stint at Rediffusion
exchange4media Staff Jul 1, 2019 4:51 PM
Results revealed that store footfall increased significantly among groups exposed to both outdoor and mobile ads
exchange4media Staff Jul 1, 2019 4:34 PM
The campaign is live on Medlife’s Facebook page and carries infographics and animated videos
exchange4media Staff Jul 1, 2019 3:56 PM
With this move, SonyLIV aims to reach out to 50 million new users offering them a one-stop gaming destination
exchange4media Staff Jul 1, 2019 3:46 PM
Mirza will analyse the day-to-day action for fans during the telecast on Star Sports Select 1/ HD and Star Sports Select 2/ HD and Hotstar
exchange4media Staff Jul 1, 2019 3:25 PM
She has been with Marriott International for close to 5 years and has an in-depth experience and understanding of the hospitality industry
exchange4media Staff Jul 1, 2019 3:04 PM
Ramarao has more than 11 years of experience in building successful brands
exchange4media Staff Jul 1, 2019 3:03 PM
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Content from the YouTube channel is now also available on TATA Sky and Airtel DTH
exchange4media Staff Jul 1, 2019 2:43 PM
UC Browser, world's no. 1 third-party mobile browser and content platform, has announced a mega engagement campaign comprising multiple in-app activities during ICC Cricket World Cup 2019
exchange4media Staff Jul 1, 2019 2:28 PM
The film has the celebrity brand ambassadors talk about smartwater’s unique manufacturing process in the ‘Made Differently’ campaign
exchange4media Staff Jul 1, 2019 2:22 PM
Morden Chen, General Manager of Alibaba UC Ads Marketing, speaks on trends in content on Mobile, the ROI of creativity, influencer marketing and the growth of programmatic buying in India
exchange4media Staff Jul 1, 2019 2:13 PM
Frequent release of new products somehow baffles and confuses consumers. The New Product Quartet is designed to help brands communicate with consumers in a more fun and interactive way
exchange4media Staff Jul 1, 2019 2:01 PM
The share will be sold to the majority shareholder Providence for £54.4m and potential additional amounts based on the future value of Chime
exchange4media Staff Jul 1, 2019 1:04 PM
The digital platform devised a 360-degree-marketing campaign encapsulating social media, digital, television, on-ground activations, radio and the print medium, along with OOH and offline campaigns
exchange4media Staff Jul 1, 2019 12:51 PM
Subscription video on demand will increase at a 23.3% CAGR from Rs 3,756 crore in 2018 to Rs 10,708 crore in 2023, the study reportedly states
exchange4media Staff Jul 1, 2019 12:37 PM
The challenge invites fans to replicate the unique hook-steps choreographed by the coaches of the four zonal teams and upload them on Tik Tok
exchange4media Staff Jul 1, 2019 12:31 PM
John was the founder of Anthem that was subsequently acquired by TBWA/India
exchange4media Staff Jul 1, 2019 12:20 PM
Monk Media has acqui-hired the entire SocialGIZ team of 10 people and merged it with their Mumbai team
exchange4media Staff Jul 1, 2019 12:15 PM
The 13-episode mockumentary chronicles the 9-to-5 lives of the employees at Wilkins Chawla as they navigate through their mundane routine that invariably gives rise to comical situations
exchange4media Staff Jul 1, 2019 10:43 AM
The consumer goods major has told its shareholders that more than 80 experiments are underway to boost digital transformation in the company
exchange4media Staff Jul 1, 2019 9:07 AM
Raghu Bhat, Scarecrow M&C Saatchi; Rohit Ohri, FCB India; Priya Choudhary, MediaCom; Sulina Menon, OMD India and Gopa Kumar, Isobar, on how to garner long-term relationships with clients
Noel Dsouza Jul 1, 2019 8:52 AM
Brands such as Netflix, Disney and BarkBox are effortlessly encashing the meme marketing culture to attract the audiences and provide content in ways different from the conventional
Nafisa Shaheen Jul 1, 2019 8:51 AM
PrimaVU has been launched to meet the demands of the industry to measure what premium homes watch
exchange4media Staff Jul 1, 2019 8:32 AM
At TechManch 2019, we spoke to industry heads on digital marketing trends and how brands can leverage from AI technology
Noel Dsouza Jul 1, 2019 8:25 AM
‘Delighted’ & ‘overwhelmed’ were the common reactions that came from the winners as they walked away with the honours bestowed on them at IDMA 2019
exchange4media Staff Jul 1, 2019 8:08 AM
Narayanan, Chairman and MD, Nestle India, delivered the valedictory address at TechManch 2019 and spoke on ‘Building a Future Proof Marketing Organisation’
exchange4media Staff Jul 1, 2019 8:06 AM
Since I&B Minister and MoS Consumer Affairs spoke about government body GAMA in the Parliament, the advertising industry has been abuzz with speculation on what it means for ASCI
Neeta Nair & Noel Dsouza Jul 1, 2019 8:04 AM
This DU admission season the brand has given its ‘Har Ghoont Mein Swag’ a new twist with ‘Cut off is temporary and Swag is permanent’
exchange4media Staff Jul 1, 2019 7:50 AM
