The TVCs in the series feature Telugu Titans ace defender Vishal Bharadwaj, ‘The Showman’ Rahul Chaudhari and Siddharth ‘Bahubali’ Desai
The brand’s multilingual campaign, created by Leo Burnett India, wants users to ‘Keep Listening, Uninterrupted’
The partnership aims to help 10 million young people across India, Brazil and Indonesia gain better self-esteem and body confidence by 2022
Khan will be in charge of Apple’s global supply chain
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The channel will bring a comprehensive special program on budget analysis
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Sharma joins the group from Ogilvy’s 82.5 Communications and this is his second stint at Rediffusion
Results revealed that store footfall increased significantly among groups exposed to both outdoor and mobile ads
The campaign is live on Medlife’s Facebook page and carries infographics and animated videos
With this move, SonyLIV aims to reach out to 50 million new users offering them a one-stop gaming destination
Mirza will analyse the day-to-day action for fans during the telecast on Star Sports Select 1/ HD and Star Sports Select 2/ HD and Hotstar
She has been with Marriott International for close to 5 years and has an in-depth experience and understanding of the hospitality industry
Ramarao has more than 11 years of experience in building successful brands
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Content from the YouTube channel is now also available on TATA Sky and Airtel DTH
UC Browser, world's no. 1 third-party mobile browser and content platform, has announced a mega engagement campaign comprising multiple in-app activities during ICC Cricket World Cup 2019
The film has the celebrity brand ambassadors talk about smartwater’s unique manufacturing process in the ‘Made Differently’ campaign
Morden Chen, General Manager of Alibaba UC Ads Marketing, speaks on trends in content on Mobile, the ROI of creativity, influencer marketing and the growth of programmatic buying in India
Frequent release of new products somehow baffles and confuses consumers. The New Product Quartet is designed to help brands communicate with consumers in a more fun and interactive way
The share will be sold to the majority shareholder Providence for £54.4m and potential additional amounts based on the future value of Chime
The digital platform devised a 360-degree-marketing campaign encapsulating social media, digital, television, on-ground activations, radio and the print medium, along with OOH and offline campaigns
Subscription video on demand will increase at a 23.3% CAGR from Rs 3,756 crore in 2018 to Rs 10,708 crore in 2023, the study reportedly states
The challenge invites fans to replicate the unique hook-steps choreographed by the coaches of the four zonal teams and upload them on Tik Tok
John was the founder of Anthem that was subsequently acquired by TBWA/India
Monk Media has acqui-hired the entire SocialGIZ team of 10 people and merged it with their Mumbai team
The 13-episode mockumentary chronicles the 9-to-5 lives of the employees at Wilkins Chawla as they navigate through their mundane routine that invariably gives rise to comical situations
The consumer goods major has told its shareholders that more than 80 experiments are underway to boost digital transformation in the company
Raghu Bhat, Scarecrow M&C Saatchi; Rohit Ohri, FCB India; Priya Choudhary, MediaCom; Sulina Menon, OMD India and Gopa Kumar, Isobar, on how to garner long-term relationships with clients
Brands such as Netflix, Disney and BarkBox are effortlessly encashing the meme marketing culture to attract the audiences and provide content in ways different from the conventional
PrimaVU has been launched to meet the demands of the industry to measure what premium homes watch
At TechManch 2019, we spoke to industry heads on digital marketing trends and how brands can leverage from AI technology
‘Delighted’ & ‘overwhelmed’ were the common reactions that came from the winners as they walked away with the honours bestowed on them at IDMA 2019
Narayanan, Chairman and MD, Nestle India, delivered the valedictory address at TechManch 2019 and spoke on ‘Building a Future Proof Marketing Organisation’
Since I&B Minister and MoS Consumer Affairs spoke about government body GAMA in the Parliament, the advertising industry has been abuzz with speculation on what it means for ASCI
This DU admission season the brand has given its ‘Har Ghoont Mein Swag’ a new twist with ‘Cut off is temporary and Swag is permanent’