‘Take the Orange Pledge: Stand Up India’ campaign inspired over 550000 people to take the pledge online in 7-days, and over 100,000 people signed on the Orange dot pledge symbol at VLCC centres
The TVC for ‘Desi Chinese se kya darna’ campaign is directed by the National Award-winning producer and director, Maneesh Sharma of Dum Laga Ke Haisha and Band Baaja Baaraat fame
10 Minutes to 1 will assist MAIT in effective representation and policy making. It will also be responsible for developing and implementing strategic campaigns that amplify key messages
The brand associations include Pantaloons, Hasbro, Flipkart, ITC, Asian Paints, Hamleys and Scholastic among others. Disney’s Frozen 2 is set to hit the screens this Friday
Prior to joining Pidilite, Menon was CFO at Mindtree, Bangalore
Watch ASUS India Regional Director Vinay Shetty talk about the secret of his success and how he deals with Monday blues
Prasidha Menon is one of the youngest communications leads in the country
Mishra, MD & Head of Corporate Affairs, Standard Chartered Bank India, has over 23 years experience driving marketing, communications & CSR for leading Indian and multinational brands
Moov initiated a Hashtag Challenge called #MakeYourMoov where users were encouraged to post a video performing one fitness move of their choice
The 22-minute show will be airing on all weekdays, starting November 18. It will focus on the eminent trading voices of the day, triggers & events that shaped up the day, and on what to expect
The music video conceptualised by Lowe Lintas and featuring Kochi-based music band Masala Coffee, showcases four protagonists who use the Kochi1 Card to enhance their payment experience in new ways
‘ShopperAds’ platform will help stores & e-tailers save on growing costs of customer acquisition and reducing customer spends by providing specific and accurate information of products
TheLallantop.com has also launched 'The Lallantop Show', aired from Monday to Friday, and 'The Lallantop Quiz Show' which is aired on Saturdays
Chintamani Rao, Strategic Marketing and Media Advisor, pays his tribute to Alyque Padamsee on his first death anniversary
The partnership brings together Kantar’s expertise in media measurement and consumer insights with VTION’s proprietary audience measurement technology and data management framework
The show saw a slew of celebrities and influencers like Mira Rajput Kapoor, Maniesh Paul & Isha Koppikar
Roy will report to Kunal Jeswani, CEO of Ogilvy India
This year the festival will take place across 10 venues in Panaji, Goa highlighting the 7 core disciplines including Craft, Culinary Arts, Dance, Music, Theatre, Visual Arts and Photography
Audiences globally will now be able to enjoy Shemaroo’s content through ShemarooMe from categories such as Bollywood Premiere, Bollywood Classic, Gujarati, Marathi, Punjabi, Comedy, Devotion and Kids
Following mounting pressure from the European Union, Google will no longer be informing advertisers about the type of content where their ads could appear
The account will be handled by Rediffusion’s Mumbai office
Mindshare India won the maximum of 18 Gold, 13 Silver and 4 Bronze Awards at The Advertising Club Bangalore’s Big Bang 2019
Stops reinstatement of suspended General Secretary Vinod Tihara
Ryan Shiotani will lead South & South East Asia, while Fiona Lang will lead Australia & New Zealand markets
Leena Lele Dutta, Business Head of Sony Yay!, talks about the importance and process of building indigenous characters, and how the channel uses this to drive business further
PKL Season 7 has registered 9% growth in viewership with 1.2 billion impressions
Bansi Kotecha, Head of Operations, India & South Asia, Uber Eats, lets us in on the brand’s marketing game plan and the current campaign featuring Alia Bhatt and Dulquer Salmaan
Nikhil Verma, President, OOH Services, Street Talk, spoke about the evolution of the agency, brand activations they curated and more