Ajay Kaul, CEO, Domino’s Pizza India, explains that the essence of the brand is built around the emotional benefit of “satisfies your craving for tasty food at the time of need”. The 30-minute delivery promise is a credible reason for the “at the time of need positioning”. Domino’s target customer is the urban SEC-A family in the age group of 18-35 years, where both husband and wife are working and are short of time.
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Published:
Jul 25, 2007 9:19 AM
1 min read
Ajay Kaul, CEO, Domino’s Pizza India, explains that the essence of the brand is built around the emotional benefit of “satisfies your craving for tasty food at the time of need”. The 30-minute delivery promise is a credible reason for the “at the time of need positioning”. Domino’s target customer is the urban SEC-A family in the age group of 18-35 years, where both husband and wife are working and are short of time.
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