“Kotak is focused on what the customer needs rather than what we have to sell”
Brand research shows that Kotak has an unaided TOM recall with 1/5th of its targeted audience. Shashi Arora, Senior VP, Marketing, Kotak Mahindra Bank, says the bank will stay with its proposition of “Think Investments. Think Kotak” to achieve a TOM recall for at least 50 per cent of customers who have an investment mindset.
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Published: Jul 20, 2005 7:22 AM | 1 min read
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Brand research shows that Kotak has an unaided TOM recall with 1/5th of its targeted audience. Shashi Arora, Senior VP, Marketing, Kotak Mahindra Bank, says the bank will stay with its proposition of “Think Investments. Think Kotak” to achieve a TOM recall for at least 50 per cent of customers who have an investment mindset.
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