Lloyd Mathias, Marketing Director, Motorola India, says eventually the mobile handset will be an all-emcompassing device: it will help to pay bills, unlock the car and home, buy tickets and even serve as a personal ID. In India, the three most important marketing activities are to build an Indian face to the brand, reinforce the cool technology and have a strong retail presence.
“Motorola’s global vision is to bring seamless mobility to handsets”
Lloyd Mathias, Marketing Director, Motorola India, says eventually the mobile handset will be an all-emcompassing device: it will help to pay bills, unlock the car and home, buy tickets and even serve as a personal ID. In India, the three most important marketing activities are to build an Indian face to the brand, reinforce the cool technology and have a strong retail presence.
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Published:
Oct 24, 2006 6:44 AM
1 min read
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