Hotstar Specials’ Moving In With Malaika unlocks unlimited opportunities for brands
The reality show, created by Banijay Asia and Malaika Arora, released exclusively on Disney+ Hotstar on 5th December
Disney+ Hotstar, India’s leading streaming platform, brings an all-new show, Hotstar Specials’ Moving In With Malaika. The scripted reality show features Malaika Arora which marks her much-awaited digital debut. She will give fans access to her past, present, and future through unfiltered conversations in the show. Brands have multiple options of being featured on the show with Malaika and connect with the show's audience in a meaningful way. The show will run till 29th December at a frequency of four episodes per week, with each episode having a runtime of 30 minutes.
With Hotstar Specials’ Moving In With Malaika, Disney+ Hotstar is introducing yet another industry-first innovative solution for brands to engage with their audiences via a live social chat and quiz. Through this feature, viewers will be able to chat and discuss the show during the telecast, along with photos, custom filters and emoticons to support their reactions. Malaika will connect with the audience when the episode releases from 8pm - 8.30 pm daily from Monday-Thursday. This feature will also offer an interesting touchpoint for brands to engage with their audiences via branded emojis.
“At Disney+ Hotstar we are always trying to enable brands to come one step closer with their audiences via newer and innovative ways. With our all-new impact-reality property, Moving In With Malaika, we take a step further by presenting a one-of-a-kind product interaction opportunity for brands with none other than the talented Malaika Arora. This show gives brands the opportunity to tap into potential customers who are urban, affluent and digitally savvy” said a Disney+ Hotstar spokesperson.
Being an impact-reality show, the series opens up a lot of unique opportunities for brand associations, such as presence on branded slates, astons, branded window, branded tray and the widely featured sponsor slate. Keeping in line with the theme of the show and Malaika Arora’s associations with lifestyle and health segments, the show poses excellent branding opportunities for brands in the health & fitness, interior decor, beauty, food & beverage, automobile and fashion & accessories segment.
