Lock Upp: Badass Jail, Atyaachari Khel will live stream 24x7 and see celebrity participants locked up behind bars with host Kangana Ranaut cracking the baton
Tanya Bami, Director, International Originals, Netflix India, said that the association with Tinder will help them keep the show as real as the times today
The show has attracted leading brands across categories, including Maruti-Suzuki, Lifebuoy, Parle G, Whisper, Balaji Wafers, Nilkamal Mattrezzz, Ultima Protek and LIC, as sponsors
This platform is an attempt to simplify the process of an idea getting a startup funded and making it into invigorating Primetime content for the audience.
The dance reality show has not only helped build on the perception of the channel, but it has also raked in numbers, with an average of 1.18 TVR, making it the highest-rated show on the channel