Meta starts rolling out generative AI tools for all advertisers
The global rollout will be complete by next year
Meta has announced that they have begun rolling out our first generative AI-powered features for ad creatives in Meta’s Ads Manager, with global rollout complete by next year.
“These unlock a new era of creativity that maximizes the productivity, personalization and performance for all advertisers. The new features – Background Generation, Image Expansion, and Text Variations – will add to the AI-powered experiences and tools we continue to build for businesses,” the company said in a statement.
The features of the tool are as follows:
Background Generation: Creates multiple backgrounds to complement the advertiser’s product images, allowing advertisers to tailor their creative assets for different audiences.
Image Expansion: Seamlessly adjusts creative assets to fit different aspect ratios across multiple surfaces, like Feed or Reels, allowing advertisers to spend less time and resources on repurposing creative assets.
Text Variations: Generates multiple versions of ad texts based on advertiser’s original copy, highlighting the selling points of their products/services and giving them multiple text options to better reach their audience.
“Earlier this year, we announced the AI Sandbox where we’ve been testing these generative AI features with a small and diverse set of advertisers. These advertisers have been providing us with valuable feedback, including helping us ensure these products are built responsibly,” the company said.
