Meta has announced that they have begun rolling out our first generative AI-powered features for ad creatives in Meta’s Ads Manager, with global rollout complete by next year.
“These unlock a new era of creativity that maximizes the productivity, personalization and performance for all advertisers. The new features – Background Generation, Image Expansion, and Text Variations – will add to the AI-powered experiences and tools we continue to build for businesses,” the company said in a statement.
The features of the tool are as follows:
Background Generation: Creates multiple backgrounds to complement the advertiser’s product images, allowing advertisers to tailor their creative assets for different audiences.
Image Expansion: Seamlessly adjusts creative assets to fit different aspect ratios across multiple surfaces, like Feed or Reels, allowing advertisers to spend less time and resources on repurposing creative assets.
Text Variations: Generates multiple versions of ad texts based on advertiser’s original copy, highlighting the selling points of their products/services and giving them multiple text options to better reach their audience.
“Earlier this year, we announced the AI Sandbox where we’ve been testing these generative AI features with a small and diverse set of advertisers. These advertisers have been providing us with valuable feedback, including helping us ensure these products are built responsibly,” the company said.