reels

Experts say the success of this new format will hinge on the tech giant's ability to balance advertiser needs with user experience

Sohini Ganguly Jul 19, 2024 9:18 AM

Nearly half of casual gamers and 43% of real-money gamers coming from non-metro geographies, stated the study

e4m Staff Mar 14, 2024 7:39 PM

IAS will now provide viewability and invalid traffic measurement for Meta’s Reels video feed inventory

e4m Desk Jun 20, 2023 2:12 PM

IWMBuzz Digital Awards X ReelStar promises a revolutionary initiative for aspiring content creators

e4m Desk Jun 17, 2023 10:08 PM

Arun Srinivas, Director & Head, Ads Business, Meta India, spoke to e4m on the role of Meta in the MadeOnReels programme, the scope for brands to work with creators and more

Kanchan Srivastava May 11, 2023 8:22 AM

The tech company said that in the coming weeks, it will be testing a similar program on Instagram

e4m Desk May 10, 2023 12:59 PM

#MadeonReels is a programme that will help brands across verticals to supercharge their businesses through reels by leveraging the power of creator ecosystem

e4m Desk May 9, 2023 3:00 PM

The campaign encourages soon-to-wed couples to take a Rental Health Day together

e4m Desk Dec 7, 2022 12:11 PM

From Cadbury to Coca-Cola, many big brands are investing in Insta Reels

Medha Jha Nov 1, 2022 9:11 AM

Industry experts say there has been a tectonic shift of preference towards short-form videos in comparison to other entertainment platforms, including OTTs

Javed Farooqui Oct 20, 2022 8:48 AM

In the near future, brands looking for more premium, niche audiences will prefer to be on IG and brands looking for massier, regional associations will prefer the home-grown partners, say experts

Javed Farooqui Oct 6, 2022 8:19 AM

Instagram said the new features will help creators to engage more with their audience

e4m Desk Jun 4, 2022 8:58 AM

Actor Madhuri Dixit engages in an insightful conversation with fellow actor Tisca Chopra on Day 3 of Goafest

e4m Desk May 7, 2022 7:23 PM

The digital film has been released in the new Instagram reel format

e4m Desk Mar 7, 2022 8:42 AM

Meta says it is making Reels the best way for creators to get discovered, connect with their audience and earn money

e4m Desk Feb 25, 2022 8:57 AM

Some other celebrities, including comedian Bharti Singh & Sana Khan, also posted reels on Instagram dancing to the Aaj Tak tune

e4m Desk Feb 21, 2022 11:39 AM

Aimed at small businesses, the team will leverage the power of reels to enhance both reach and engagement for brand Instagram pages

e4m Desk Dec 22, 2021 1:50 PM

Srinivas, Director and Head - Global Business Group, Facebook India, discusses how brands are using FB, Instagram & Whatsapp for driving their businesses, interacting with consumers, and more

Tasmayee Laha Roy Jul 21, 2021 9:00 AM

The ads will be similar to those on its Stories feature, where the commercials will appear between videos

e4m Desk Jun 19, 2021 8:42 AM

The report by Starcom also indicated that with Tiktok banned, Instagram Reels with their ‘cool’ editing options are becoming quite the rage

e4m Desk Jun 19, 2021 8:11 AM

The social media giant aims to attract content creators who are making money directly from fans and followers through platforms like Clubhouse and Patreon

e4m Desk Apr 23, 2021 8:12 AM

The feature is similar to TikTok Duet which allows users to build on another user's video on TikTok by recording their own video alongside the original as it plays

e4m Desk Apr 2, 2021 3:50 PM

The first application is now live in Instagram Reels’ recommendation system

e4m Desk Mar 15, 2021 2:50 PM

The social media giant also plans to have its own version of the Reels feature on the main app

e4m Desk Mar 9, 2021 1:03 PM

In an interaction with e4m, Sandeep Bhushan, Facebook India Director & Head of GMS, said that India has been a testing ground for the launch of new products or services of Instagram

Javed Farooqui Jan 18, 2021 8:20 AM

As part of the new updates, Instagram will be launching Branded Content tag in Reels, and will begin testing in Live in the coming weeks

e4m Desk Nov 21, 2020 11:39 AM

The campaign celebrates the creators of Instagram's latest short-form content feature Reels

e4m Desk Oct 19, 2020 3:50 PM

The Director of Marketing for Facebook India talks about the idea behind the Instagram campaign that has been launched today and will appear across mediums during IPL, the Reels journey & much more

Tasmayee Laha Roy Oct 19, 2020 8:19 AM

Th videos will now be 30-second long instead of 15 seconds

e4m Desk Sep 24, 2020 9:09 AM

Partnered with Facebook India to bring alive an exceptional music video experience

e4m Desk Aug 10, 2020 3:02 PM

We bring you a roundup of the news that made headlines this past week

e4m Desk Jul 11, 2020 10:13 AM

Facebook India MD Ajit Mohan discussed the country's unprecedented digital transformation and its impact on consumers in the virtual edition of BW Dialogue

e4m Desk Jul 11, 2020 8:45 AM

This format offers a new way to create and share short videos on Instagram

e4m Desk Jul 8, 2020 12:04 PM