reels
Experts say the success of this new format will hinge on the tech giant's ability to balance advertiser needs with user experience
Sohini Ganguly Jul 19, 2024 9:18 AM
Nearly half of casual gamers and 43% of real-money gamers coming from non-metro geographies, stated the study
e4m Staff Mar 14, 2024 7:39 PM
IAS will now provide viewability and invalid traffic measurement for Meta’s Reels video feed inventory
exchange4media Staff Jun 20, 2023 2:12 PM
IWMBuzz Digital Awards X ReelStar promises a revolutionary initiative for aspiring content creators
exchange4media Staff Jun 17, 2023 10:08 PM
Arun Srinivas, Director & Head, Ads Business, Meta India, spoke to e4m on the role of Meta in the MadeOnReels programme, the scope for brands to work with creators and more
Kanchan Srivastava May 11, 2023 8:22 AM
The tech company said that in the coming weeks, it will be testing a similar program on Instagram
exchange4media Staff May 10, 2023 12:59 PM
#MadeonReels is a programme that will help brands across verticals to supercharge their businesses through reels by leveraging the power of creator ecosystem
exchange4media Staff May 9, 2023 3:00 PM
The campaign encourages soon-to-wed couples to take a Rental Health Day together
exchange4media Staff Dec 7, 2022 12:11 PM
From Cadbury to Coca-Cola, many big brands are investing in Insta Reels
Industry experts say there has been a tectonic shift of preference towards short-form videos in comparison to other entertainment platforms, including OTTs
Javed Farooqui Oct 20, 2022 8:48 AM
In the near future, brands looking for more premium, niche audiences will prefer to be on IG and brands looking for massier, regional associations will prefer the home-grown partners, say experts
Javed Farooqui Oct 6, 2022 8:19 AM
Instagram said the new features will help creators to engage more with their audience
exchange4media Staff Jun 4, 2022 8:58 AM
Actor Madhuri Dixit engages in an insightful conversation with fellow actor Tisca Chopra on Day 3 of Goafest
exchange4media Staff May 7, 2022 7:23 PM
The digital film has been released in the new Instagram reel format
exchange4media Staff Mar 7, 2022 8:42 AM
Meta says it is making Reels the best way for creators to get discovered, connect with their audience and earn money
exchange4media Staff Feb 25, 2022 8:57 AM
Some other celebrities, including comedian Bharti Singh & Sana Khan, also posted reels on Instagram dancing to the Aaj Tak tune
exchange4media Staff Feb 21, 2022 11:39 AM
Aimed at small businesses, the team will leverage the power of reels to enhance both reach and engagement for brand Instagram pages
exchange4media Staff Dec 22, 2021 1:50 PM
Srinivas, Director and Head - Global Business Group, Facebook India, discusses how brands are using FB, Instagram & Whatsapp for driving their businesses, interacting with consumers, and more
Tasmayee Laha Roy Jul 21, 2021 9:00 AM
The ads will be similar to those on its Stories feature, where the commercials will appear between videos
exchange4media Staff Jun 19, 2021 8:42 AM
The report by Starcom also indicated that with Tiktok banned, Instagram Reels with their ‘cool’ editing options are becoming quite the rage
exchange4media Staff Jun 19, 2021 8:11 AM
The social media giant aims to attract content creators who are making money directly from fans and followers through platforms like Clubhouse and Patreon
exchange4media Staff Apr 23, 2021 8:12 AM
The feature is similar to TikTok Duet which allows users to build on another user's video on TikTok by recording their own video alongside the original as it plays
exchange4media Staff Apr 2, 2021 3:50 PM
The first application is now live in Instagram Reels’ recommendation system
exchange4media Staff Mar 15, 2021 2:50 PM
The social media giant also plans to have its own version of the Reels feature on the main app
exchange4media Staff Mar 9, 2021 1:03 PM
In an interaction with e4m, Sandeep Bhushan, Facebook India Director & Head of GMS, said that India has been a testing ground for the launch of new products or services of Instagram
Javed Farooqui Jan 18, 2021 8:20 AM
As part of the new updates, Instagram will be launching Branded Content tag in Reels, and will begin testing in Live in the coming weeks
exchange4media Staff Nov 21, 2020 11:39 AM
The campaign celebrates the creators of Instagram's latest short-form content feature Reels
exchange4media Staff Oct 19, 2020 3:50 PM
The Director of Marketing for Facebook India talks about the idea behind the Instagram campaign that has been launched today and will appear across mediums during IPL, the Reels journey & much more
Tasmayee Laha Roy Oct 19, 2020 8:19 AM
Th videos will now be 30-second long instead of 15 seconds
exchange4media Staff Sep 24, 2020 9:09 AM
Partnered with Facebook India to bring alive an exceptional music video experience
exchange4media Staff Aug 10, 2020 3:02 PM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff Jul 11, 2020 10:13 AM
Facebook India MD Ajit Mohan discussed the country's unprecedented digital transformation and its impact on consumers in the virtual edition of BW Dialogue
exchange4media Staff Jul 11, 2020 8:45 AM
This format offers a new way to create and share short videos on Instagram
exchange4media Staff Jul 8, 2020 12:04 PM
