Microsoft appoints Rodrigo Kede Lima as new President for Asia
Rodrigo Kede Lima succeeds Ahmed Mazhari, who has served in the role for five years
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Microsoft hires Vaishali Kasture as Lead - SMC business for India, Asia
Prior to this, Vaishali Kasture was with Amazon Web Services as Director & Country Head, Commercial Business, India and South Asia
Shalini Pillai Banerjee joins Microsoft as Marketing Director, India & South Asia
Shalini Pillai Banerjee was with Google for over eight years, last serving as Head of Consumer Apps Marketing for India
Channel Factory hires three senior executives
Industry vets from AB InBev, Microsoft, Merkle, and more appointed to Global Chief Marketing Officer, Global Chief Product and Technology Officer, and Senior Vice President of Media Solutions roles
Microsoft outage: MIB, CERT-In share advisory on CrowdStrike as users face ‘Blue Screen’
The global outage that affected Microsoft’s Azure cloud and Microsoft 365 services has hit businesses, banks and flights across the world
Microsoft's Kathleen Hall to step down as Chief Brand Officer
Kathleen Hall who has been associated with the tech giant for the last 16 years will be 'taking some time off'
Shailesh Shekhar named Chief Synergy Officer of India Today Group
This is Shekhar's second stint with the Group after 11 years with Microsoft
OpenAI appoints Pragya Misra as Public Policy and Partnerships Head
Pragya Misra is OpenAI's first hire in India
Microsoft onboards Mustafa Suleyman as CEO - Microsoft AI
Prior to this, Mustafa Suleyman was with Greylock as Venture Partner
Pallavi Walia joins Microsoft as Director of Communications - India and South Asia
Pallavi Walia has served as the Vice President of Corporate Communications at Vodafone-Idea before making the transition to Microsoft
Microsoft Q4: Search and news ad revenue up by 8%
The company's profit for the October-December quarter soared to 33%, thanks to its investments in artificial intelligence technology
Microsoft’s Prerna Korla joins Mastercard as Director-Communications Asia Pacific
Korla is a seasoned professional with 13 years of experience in communication and public relations
New York Times sues OpenAI and Microsoft for 'illegal copying'
As per The New York Times, OpenAI and Microsoft used the newspaper’s articles for training AI tech and are responsible for damages amounting to "billions of dollars"
OpenAI to bring Sam Altman back as CEO
Altman returns with a new initial board of Bret Taylor (Chair), Larry Summers, and Adam D'Angelo
Microsoft rings up $56.5 billion in Q3 revenues, up by 13%
Its Search and News Advertising Revenue rose by 10% year on year
Microsoft Corporation India records a 30% jump in net profit in FY23
The Indian arm of the US-based tech giant recorded a 39% jump in its revenue for the financial year 2022-23
Sreenivasa Reddy quits Microsoft, joins Google as Head of India Public Policy
Reddy, who was Microsoft’s Senior Director - Mixed Reality Engineering and Head of XR regulatory affairs, APAC & MEA, joins Google at a time when the tech major is facing antitrust challenges
Puneet Chandok to lead Microsoft India, South Asia ops
Chandok was previously with Amazon Web Services (AWS) as the head of India and South Asia
Anant Maheshwari resigns as Microsoft India president
Reports say that Maheshwari has chosen to step down to pursue a role outside the company
Microsoft India announces elevations at senior level: Report
As per media reports, Irina Ghose is now MD-India and Venkat Krishnan has been elevated as Executive Director-Public Sector
AI: The big plan of the big tech world
In the recent earnings call, Meta, Microsoft & Alphabet executives spoke about higher investment in AI as it has become a huge source of growth. Experts believe this investment will continue to grow
Microsoft invests in Builder.ai for scaling up AI efforts
The collaboration brings AI-powered solutions that will help business become digitally savvy
Microsoft Advertising launches new ad solution
The tool will helps brands monetize with AI-powered chat
InMobi names Aditya Varadarajan as head of Microsoft Advertising business in SEA
Varadarajan will be based in Singapore
Can ChatGPT script a new future of marketing?
Chatbots can give teeth to brands' marketing initiatives but often at the cost of human ingenuity, say experts
Microsoft-Google AI war intensifies: Now ChatGPT incorporated in Bing & Edge
AI-powered “copilot” to deliver better search and more complete answers, claims Microsoft, a day after Google launched Bard
ChatGPT: Writing on the wall for copywriters?
Today we begin a new series decoding the trends that are shaping the adtech space. In the first edition of TechTalks, we explore if A&M copywriters need to worry about the much talked-about ChatGPT
US sues Google, new lawsuit aims to break up tech giant's ad unit
Google contended that the lawsuit by the US DoJ would reverse years of innovation and harm the broader ad sector
Microsoft to invest $10 billion in OpenAI
As per reports, Microsoft CEO Satya Nadella has termed the partnership with OpenAI a 'shared ambition'
Microsoft to go for lay-offs: Reports
The Satya Nadella-led tech company has reportedly informed its engineering division about the move
Businesses can soon add ChatGPT to their chatbots: Microsoft and OpenAI
Microsoft is seemingly readying itself to take on Google in Large Language Model (LLM) chatbots space, observers say
Interbrand Best Global Brands: Apple, Microsoft, Amazon take top three spots
The average brand value has reached over US$3 trillion - a 16% rise from 2021
Tech giants’ ad revenues hit plateau: Is global recession the only reason?
Many factors are to be blamed for drop in digital ad revenue of big companies like Google, Facebook, Snap and Microsoft, say experts
Gokwik names Adit Agrawal as Senior Director, Data Science
Agrawal joins GoKwik from Microsoft
Netflix appoints Microsoft as its advertising partner
The streaming giant will offer a lower-priced service with ads this year
InMobi expands partnership with Microsoft Advertising into SE Asia, Middle East & Africa
InMobi will be responsible for enterprise and strategic sales, account management, marketing, finance, collection, and billing in 73 countries, including India
Microsoft CEO Satya Nadella leads $44 mn investment in Major League Cricket
With an additional commitment of $76 mn in fundraising over the next 12 months, MLC plans to deploy more than $120 mn to launch the first-ever US T20 cricket league
Microsoft India names Amrita Thapar as CMO
Before this, Thapar was India Communications Lead at Amazon Web Services
Search Advertising: The science to unlocking full-funnel value
Aditya Varadarajan, Head, Account Management, Microsoft Advertising, InMobi, writes about how brands can achieve long-lasting impact across the marketing funnel with search advertising
Microsoft to acquire Activision Blizzard in an all-cash transaction valued at $68.7 bn
The acquisition is expected to accelerate the growth in Microsoft’s gaming business across mobile, PC, console & cloud and will provide building blocks for the metaverse
Taboola launches new native bidding service in partnership with Microsoft
The partnership will allow the ad tech company to extend its existing and growing 14,000 advertiser base to other supply types such as display advertising inventory, social networks and others
AT&T sells global programmatic advertising marketplace Xandr to Microsoft
The agreement builds on a decade-long relationship between Xandr, including its predecessor companies, and Microsoft for delivering global digital media solutions for advertisers
Emergence of content marketing as a significant pillar for B2B tech industry amid Covid-19
Kanika Mittal, Business Head, Twitter India, & Hitu Chawla, CMO, Microsoft India, give us a lowdown on how B2B brands have changed tack with their marketing strategies in a pandemic-struck ecosystem
Interbrand Best Global Brands: Apple, Amazon and Microsoft take top three spots
Overall value of table has increased 15% compared to 2020, the biggest growth rate in the past 22 years of Interbrand's Best Global Brands Report
Kishore Kangokar to join Restolex Coir Products as Marketing Head
Kangokar's last stint was with Wavemaker
Microsoft Corporation India clocks turnover of Rs 9430.3 crore in FY21
Advertising promotional expenses shot up by 35% to Rs 316.7 crore from Rs 234 crore
Microsoft India hires Prerna Korla as Senior Communications Manager
Prior to this, Korla was associated with Uber as Consumer Communications Lead
Snap Inc appoints Jacqueline Beauchere as first Global Head of Platform Safety
Prior to this, Beauchere has spent over 20 years at Microsoft leading the company’s commitment to safer, more trusted online experiences for people of all ages and technical abilities
Amazon Web Services ropes in Purnima Sahni Mohanty as Group Head – Communications, India
Mohanty’s last stint was with Microsoft India as Director – Communications
Luminous Power Technologies elevates Ruchika Gupta as CMO
Gupta was previously AVP of Marcom at the company