US sues Google, new lawsuit aims to break up tech giant's ad unit
Google contended that the lawsuit by the US DoJ would reverse years of innovation and harm the broader ad sector
Big Tech major Google has been sued by the United States Department of Justice for the second time over anti-competitive practices. This is the US DoJ's second antitrust lawsuit against the tech giant.
Google has been accused of dominating the digital ad market, according to people privy to the matter. The lawsuit will aim to dismantle the tech giant's ad-tech department over its monopoly in the digital ad space.
Reports say that the case will be filed in the federal court before the end of the week.
DoJ chief Jonathan Kanter reportedly said in a press conference that the lawsuit aims to hold Google to account for its "longstanding monopolies in digital advertising technologies that content creators use to sell ads and advertisers use to buy ads."
Google retorted by saying that the lawsuit by DoJ " attempts to pick winners and losers in the highly competitive advertising technology sector."
The tech giant doubled down by stating that the lawsuit is an attempt to "rewrite history at the expense of publishers, advertisers and internet users."
Google also highlighted the ad businesses and practices of its competitors Microsoft, Amazon, Apple, TikTok, Comcast and Disney but the government chose not to go after them.
The tech company is also accused of antitrust practices in India where the Competition Commission of India has slapped heavy penalties against it for abusing its dominance in the Android ecosystem.
