apple

Kevan Parekh is currently Apple’s Vice President of Financial Planning and Analysis

e4m Staff Aug 27, 2024 11:49 AM

Apple’s latest “Underdog” ad and Google’s "Dear Sydney" commercial for Gemini chatbot were the recent inductees into ad hall of shame this week

e4m Desk Aug 5, 2024 3:44 PM

Prior to this, Shamwani was with Jio Platforms Limited as Head - Business Development and AI Initiatives

e4m Desk Jul 18, 2024 12:40 PM

Apart from Google, AI startups Anthropic and Perplexity are also in talks to integrate generative AI models into Apple's AI system

e4m Staff Jun 24, 2024 10:31 AM

Apple retains its number 1 position for the third consecutive year followed by Google, Microsoft and Amazon in list of top brands in Kantar BrandZ Most Valuable Global Brands Report 2024

e4m Staff Jun 13, 2024 1:39 PM

The new Samsung ad ‘Uncrush’ shows the aftermath of Apple’s controversial ad, which ruffled a lot of feathers

e4m Desk May 16, 2024 9:37 AM

'Our goal is to always celebrate the myriad of ways users express themselves,' said Tor Myhren, VP of Marketing Communications at Apple

e4m Desk May 10, 2024 11:54 AM

The ad for Apple's thinnest-ever iPad has been accused of being tone-deaf and insensitive towards creators

e4m Desk May 9, 2024 11:23 AM

Experts say these partnerships could create a few ad giants controlling everything, or it could lead to a more open system with more competition and potentially more control over data

Shantanu David Apr 11, 2024 8:44 AM

Industry observers believe Apple has maintained a tech-savvy, smart, aspirational and upmarket image in India and rides on the ‘premiumization’ trend

Kanchan Srivastava Apr 9, 2024 8:38 AM

Noise has hit back with a clever iteration of boAt's original ad, urging the latter to "think"

e4m Desk Apr 4, 2024 9:59 AM

Netizens were quick to remind boAt of its China connection while it positioned itself as a desi brand taking on a global giant like Apple

e4m Desk Apr 1, 2024 10:22 AM

Previously, Mehak Chawla was handling communications at Google Cloud  

e4m Staff Mar 20, 2024 12:39 PM

The ad crafted by Apple’s in-house marketing team and directed by Kim Gehrig of Somesuch was released in December 2022

e4m Staff Jan 10, 2024 1:47 PM

The overarching themes for brands this year were kindness, togetherness and love

e4m Staff Dec 23, 2023 3:29 PM

From Astral Pipes to Apple, all the brand integrations we spotted in the latest Shah Rukh Khan movie Dunki

Chehneet Kaur Dec 23, 2023 8:06 AM

Musk's tweet seemingly agreeing with a post that painted the Jewish community in a bad light has received widespread flak

e4m Staff Nov 18, 2023 9:41 AM

It rang up close to Rs 50,000 crore in revenues

e4m Staff Oct 30, 2023 1:37 PM

Ipsita joins HP from Apple where she most recently served as Senior Director of Marketing for Apple Services

e4m Staff Oct 20, 2023 1:15 PM

The tech giant is reportedly working on 'Pegasus,' which may bring Apple a new revenue stream

e4m Staff Oct 3, 2023 8:40 AM

The ad reiterates Apple's commitment towards having 'net zero climate impact' by 2030

e4m Desk Sep 14, 2023 9:24 AM

Samsung, Tile, Chipolo, eufy Security, and Pebblebee have expressed support for the draft specification

e4m Desk May 2, 2023 6:50 PM

Poddar will be the Country Director at Apple Services

e4m Desk Apr 25, 2023 12:36 PM

The store is in Jio World Drive at Mumbai’s upscale commercial hub Bandra Kurla Complex

e4m Desk Apr 18, 2023 12:43 PM

He was with the company for two years

e4m Desk Apr 10, 2023 10:57 AM

Known widely as 'the greatest ad ever', Apple's maiden commercial for Macintosh still stands unmatched in terms of creativity and impact

e4m Desk Feb 9, 2023 1:40 PM

Google contended that the lawsuit by the US DoJ would reverse years of innovation and harm the broader ad sector

e4m Desk Jan 25, 2023 7:57 AM

The inaugural edition of the report captures 23 strategic focus areas and observations curated by a team of digital experts at Wavemaker India  

e4m Desk Jan 18, 2023 8:58 AM

By upping the pricing for iOS users, Elon Musk aims to circumvent Apple's 30% tax on payments on App Store

e4m Desk Dec 8, 2022 1:29 PM

The spot highlights Apple's accessibility features, which can help people with disabilities navigate the world with ease

e4m Desk Dec 2, 2022 7:27 PM

The average brand value has reached over US$3 trillion - a 16% rise from 2021

e4m Desk Nov 3, 2022 4:05 PM

These ads were heavily featured in Apple's new ad slots

e4m Desk Oct 28, 2022 6:55 PM

How brands channelled Bapu's values and his likeness

e4m Desk Oct 2, 2022 11:19 AM

ABP Live is the only multi-lingual news app in the list

e4m Desk Jun 27, 2022 5:33 PM

According to the report, the combined value of the world’s top 100 most valuable brands in 2022 has increased by 23% to $8.7 trillion over the past year

e4m Desk Jun 16, 2022 4:13 PM

The association will go on for 10 years

e4m Desk Jun 16, 2022 2:00 PM

AMC+ also offers full access to AMC Networks’ targeted streaming service Acorn TV

e4m Desk Mar 23, 2022 7:07 AM

The new commercial will go live from March 5 across TV channels in India

e4m Desk Mar 4, 2022 12:27 PM

Profit soars with growth in advertising revenue

e4m Desk Feb 2, 2022 9:44 AM

The winners are chosen from 12 categories in Smartphones and 9 categories in Television

e4m Desk Dec 28, 2021 2:33 PM

Overall value of table has increased 15% compared to 2020, the biggest growth rate in the past 22 years of Interbrand's Best Global Brands Report

e4m Desk Nov 17, 2021 1:35 PM

The company posted slower growth in the first full quarter

e4m Desk Oct 26, 2021 10:46 AM

In his previous role, he was Video Business Lead, India at Apple

e4m Desk Sep 17, 2021 11:54 AM

Some Twitter users called it the highlight of the iPhone launch

e4m Desk Sep 16, 2021 11:26 AM

Subramanian’s last stint was with Ola as Sr. Director & Head - (Group) Corporate Communications

e4m Desk Sep 13, 2021 3:07 PM

The rule prevented media companies to bypass in-app payment commissions to Apple Store

e4m Desk Sep 2, 2021 12:12 PM

A document from a potential class-action lawsuit against Google revealed that tech services like Netflix, Spotify and Tinder wanted to circumvent Google Play's billing system

e4m Desk Aug 30, 2021 11:20 AM

Prior to his elevation, Paulose served as the Music & Movies Business Manager for Apple Music & iTunes, India

e4m Desk Jul 23, 2021 1:51 PM

The network has onboarded brands like Apple, HUL, Amazon, Tata Motors among others

e4m Desk Jul 19, 2021 1:09 PM

Aroscop's data science-driven programmatic platform allows advertisers to onboard, visualize, and deploy their first-party data to empower their online advertising

e4m Desk Jun 28, 2021 8:31 AM