Sourav Ganguly revisits his ‘miss hit’ moments with Meesho
E-commerce marketplace platform partners with Dada for its year-end Maha Indian Savings Sale
Sourav Ganguly has joined hands with Meesho once again to maximise on his missed moment from the Mega Blockbuster Sale during the upcoming Meesho Maha Indian Savings Sale.
In September, ahead of Meesho’s Mega Blockbuster Sale, the e-commerce company partnered with Sourav Ganguly for its marketing campaign for India’s biggest festive season. Dada’s misshit turned into a six for Meesho and what happened next took social media by storm while the brand’s objective to drive organic conversations came to fruition.
The new campaign will feature Sourav Ganguly in a compelling video where he is seen posting about the Meesho campaign on his social media handle and reminiscing the MISSed moment from the last sale event, while cleverly tying into the current sale. The tongue in cheek approach is tailor made for social media platforms and the premise of this video is to put a fun and unexpected twist on the campaign. (Link to the video)
Commenting on the campaign, Nilesh Gupta, Senior Director, Growth at Meesho said, “Our continued efforts to ensure customers have access to quality products at the lowest prices is helping us cater to growing demand from deep corners of the country. As the year comes to a close, we wanted to capture our ‘missed’ moment with our favourite ‘Dada’ in a humorous manner to amplify our key messaging, resonate more deeply with our target audience and help break the clutter on social media. The upcoming sale aims to fulfil India’s shopping aspirations.”
