While total income from IPL 2023 rose 78% YoY to Rs 11,769 crore, expenditure increased 66% to Rs 6,648 crore, said a news report
As per a Bloomberg report, government officials in India have been told about Saudi Arabia's interest in acquiring a significant stake in a holding company for IPL that could be valued at $30 billion
Wavemaker's 8th edition of the report found that IPL 2023 saw significant growth, almost 2.5 times more than the previous period
The IPL Brand Valuation Study 2023 by investment bank Houlihan Lokey says the league’s brand value now stands at $3.2 billion
According to the network, the final between GT and CSK registered a peak concurrency of 64.1 million, the highest for IPL 2023
The CEO of Viacom18 Sports spoke to e4m Editor Naziya Alvi Rahman on the recently-concluded IPL’s viewership and revenue numbers, the strategy so far and the way forward
According to a TAM report, Pan Masala maintains its position as the top spender on TV during 63 matches in IPL 16
The addition of new users also took the network's viewership to 47.14 crore in the first 57 games, the highest in IPL history for the same stage
The brand has released a fan anthem - ‘Ready Madi Adi’ to celebrate the undying spirit and the unbridled passion of the Chennai Super Kings fanbase
According to TAM report, Pan Masala beat ecommerce gaming category to take the top position on TV during IPL 16