boAt is audio & wearables partner for Royal Challengers Bangalore and Gujarat Titans
boAt will be rolling out a 360-degree marketing campaign throughout the IPL season
boat has announced its official partnership with two powerhouse IPL teams – the Royal Challengers Bangalore (RCB) and the Gujarat Titans (GT) – as their official Audio & Wearable Partner for the upcoming season.
Commenting on the partnership, Aman Gupta, Co-founder & CMO, boAt, said, "We are incredibly excited to partner with the Royal Challengers Bangalore and the Gujarat Titans as their official Audio & Wearables Partner. Both teams are known for their aggressive gameplay and passionate fan base, which perfectly aligns with boAt's energetic and youth-centric brand identity. Through this collaboration, we aim to elevate the fan experience, celebrate the spirit of cricket, and inspire fans to #BeAboAthead."
Through this initiative, boAt aims to not only expand its reach but also deepen connections with its community of ‘boAtheads’, creating memorable experiences that resonate beyond the IPL season. Additionally, boAt will be rolling out a 360-degree marketing campaign throughout the season, capturing the excitement and energy of the IPL.
