Dentsu-e4m Digital Advertising Report 2023 to be unveiled on February 2

The digital landscape continues to evolve at an unprecedented rate, helping companies to become more innovative, sustainable and resilient. The rapid internet penetration and adoption of digital media have opened various ways for interaction, creating huge opportunities to tap into the uncharted arena of digital space in newer ways. To highlight the significant trends in the digital domain, Dentsu and exchange4media Group have once again come together to launch the 7th Edition of the Dentsu-e4m Digital Advertising Report 2023. The report will be unveiled on February 2 at a glittering ceremony in Mumbai by Divya Karani, Media Chief Executive Officer, dentsu South Asia, Vinod Thadani, Chief Digital Growth Officer, dentsu Media & CEO iProspect, Abheek Biswas, AVP Consumer Insights, DENTSU CREATIVE India. The event is co-powered by Criteo, Bobble AI is the co-gold partner while Lemma is the lanyard partner.

Dentsu, one of the leading global media conglomerates in India, specialises in Media, Digital and Creative offerings. The unveiling of the report will be followed by insightful conversations where industry leaders will come together to discuss the opportunities and future of digital under the Theme ‘Creating Value In The Web3 Digital Economy’.
The conference will kickstart with a welcome address by Dr Annurag Batra, Chairman and Editor-in-Chief, BW Businessworld and Founder, exchange4media and Nawal Ahuja, Co-Founder, exchange4media following which the much-awaited Dentsu-e4m Digital Advertising Report 2023 will be unveiled. Divya Karani, Vinod Thadani and Abheek Biswas will share the key insights of the report and highlight the significant trends of 2022-23 and real-time facts and figures pertaining to the entire digital domain.

The event will showcase a stellar line-up of insightful sessions by speakers throughout the day. Rob Gilby, CEO, dentsu APAC, will deliver a keynote address on the topic- ‘Creating value in the Web3 digital Economy’. Following this, will be the first panel discussion on the topic ‘India digital stack for technology and creativity in the new digital economy’. The panellists are Gagan Singla, MD, blinkX by JM Financial, Prasad Pimple, Executive Vice President & Head of Digital Business Unit, Kotak Life, Medhavi Singh, Head of Enterprise - India, Criteo, Abhijit Shah, Head Marketing, Digital & Customer Experience, ICICI Prudential AMC. The session will be moderated by Rashmi Sethi, Chief Strategy Officer, Fractal Ink, a Merkle Company.

The next panel discussion will be on the topic ‘Customer expectations in new digital economy’ where panellists including Raunika Malhotra, President – Marketing and Corporate Communications, Lodha; Sachin Shukla, Head, Brand and Digital Media, ICICI Bank; and Shoorveer Shekhawat, Head of Marketing, Video Banking & TFx Initiatives, AU Small Finance Bank will throw light on the expectations of the Web3 consumer and the ways brands can meet them to create value in the new digital economy. The panel will be moderated by Anita Kotwani, CEO, Carat India.

Gulbahar Taurani, Managing Director and Chief Executive Officer, ISC, Philips Domestic Appliances, will deliver a keynote address on the topic ‘Unlocking the potential of Web3 decentralized economy for consumer marketing and commerce’. The insightful evening would conclude with the last panel discussion on the topic ‘Experiential creativity for the modern consumer’ where panellists including Manasi Narasimhan, VP and Head, Marketing & Communications, South Asia, Mastercard, Adrian Terron, Head of Corporate Brand and Marketing Strategy, Tata Group, Sunil Nat, Head - E-commerce & Digital Marketing, Galderma. The session will be moderated by Heeru Dingra, Chief Business Officer, DENTSU CREATIVE India.