cookies
While some industry watchers say Google has potential threats in the Search domain, others opine that the tech major still dominates as the default search engine & browsing habits take time to change
Shantanu David Aug 7, 2024 8:55 AM
A cookieless future is inevitable, say experts as they recommend alternative technologies like FLoC and privacy-preserving mechanisms instead
Shantanu David Aug 5, 2024 9:37 AM
The prevailing belief is that irrespective of Google's designs for third-party cookies, agencies should invest well in collecting first-party data for more sustainable benefits
Shantanu David Aug 2, 2024 9:27 AM
Marketers say while they will continue to build on alternatives, first-party data strategies will still receive a chunk of their budget
Sohini Ganguly Jul 25, 2024 8:41 AM
Google’s move could make the AdTech industry more fragmented, noted experts, adding that it was time to address the challenge or develop niche expertise
Shantanu David Jul 24, 2024 8:36 AM
After Google’s Anthony Chavez announced that the tech giant won't deprecate third part cookies, the industry welcomes 'fresher ideas and fewer headaches' in its wake
Sohini Ganguly Jul 23, 2024 1:25 PM
Industry watchers share how advertisers can use PAIR and target customers with relevant ads without sharing sensitive identifiers
Shantanu David May 28, 2024 8:10 AM
'We will not complete third-party cookie deprecation during the second half of Q4,' said the tech giant in a blog post on Tuesday
While a section of advertisers globally have raised concerns, others say that such glitches happen during big policy changes and do get corrected in a few weeks
Sohini Ganguly Apr 17, 2024 8:41 AM
Guest Column: Rahul Vengalil, CEO & Co-Founder, tgthr, decodes the opportunities that the phasing out of third-party cookies brings to the world of advertising
Rahul Vengalil Mar 29, 2024 8:49 AM
FMCG companies are currently the biggest investors in first-party data with some big spenders even considering investing in data-mining models, say expert sources
Sohini Ganguly Feb 28, 2024 8:43 AM
Guest Column: Anil K Pandit, Senior Vice President, Publicis Media Services India, writes on the alternatives in the times after the withdrawal of cookies
Anil K Pandit Jan 22, 2024 8:53 AM
Priti Murthy, President, GroupM Nexus, spoke to e4m on data-driven strategies, the potential of Connected TV and other developments in the martech domain
Sohini Ganguly Jan 15, 2024 8:25 AM
In response to stakeholders' worries about Google’s preparedness to meet the cookie deprecation deadline and capabilities of Privacy Sandbox, the tech giant has come out with a blog
Kanchan Srivastava Jan 12, 2024 8:52 AM
With Google testing Tracking Protection that curbs cross-site tracking, brands will adopt a multi-faceted approach to measure their digital ads in the aftermath of the cookie phaseout, say experts
Shantanu David Jan 8, 2024 8:36 AM
In a post-third-party cookie world, experts talk about how data analysis using different technologies like AI could boost performance campaigns, although brands need to tread steadily
Nilanjana Basu Nov 2, 2023 9:02 AM
Better outcomes in store for brands, shoppers and retailers alike with first-party data sans dependence on third-party cookies, say experts
Nilanjana Basu Sep 13, 2023 9:09 AM
Despite being a repository of diverse customer data, CDPs come with a caveat from experts who say that they should be deployed only after careful consideration of factors
Sohini Ganguly Sep 6, 2023 9:14 AM
With context gaining more importance in light of India's Digital Personal Data Protection Act, contextual advertising stands to gain even more prominence, according to experts
Shantanu David Sep 6, 2023 8:48 AM
From AI adoption to cookie deprecation to charges of unfair practices, Dan Taylor, VP of Google’s Ad Business, spoke to e4m on a host of issues during his recent India visit
Kanchan Srivastava Jul 31, 2023 8:33 AM
On May 4, industry leaders will convene to talk about the impact of cookie-less technology on digital advertising and how businesses can navigate this new landscape
exchange4media Staff May 3, 2023 9:01 AM
At the e4m-Xaxis programmatic summit, a panel of industry heads came together to share insights on the topic - Death of cookies: A threat to programmatic
exchange4media Staff Dec 21, 2022 10:44 AM
Industry experts believe that impressions and influencer marketing could help with personalized advertising once third-party cookies are phased out
Nilanjana Basu Nov 21, 2022 8:29 AM
In a conversation with e4m, Jain, Co-founder of CleverTap, spoke about the leading user retention and engagement platform for digital-first businesses
Kanchan Srivastava Aug 3, 2022 8:11 AM
The search giant said there is a need for more time to evaluate and test the new Privacy Sandbox technologies that is supposed to replace cookies
exchange4media Staff Jul 28, 2022 8:44 AM
Guest Column: Ramneek Chadha, COO, Xapads Media, explores the why, how, and what of cookieless advertising
Ramneek Chadha May 16, 2022 8:28 AM
Guest Column: Katie Secret, Senior Director & Head of Demand Product Marketing, Outbrain, speaks about the company's programmatic suite, its max engagement deal and more
Katie Secret May 11, 2022 12:36 PM
Industry observers say digital marketers are finding alternatives to the cookie-based solutions, involving first-party data & contextual targeting
Kanchan Srivastava Apr 26, 2022 8:56 AM
Guest Column: Katie Secret, Senior Director & Head of Demand Product Marketing, Outbrain, says that the industry needs a stronger foundation to provide a secure experience for all parties on open web
Katie Secret Apr 12, 2022 11:02 AM
Naqvi, Global CEO & Co-founder, Gozoop Group, outlines that there will be no impact on marketeers as over 85% of programmatic universe is controlled by mobile ids and cookie-id is just around 10%
Kanchan Srivastava Apr 6, 2022 8:42 AM
Industry observers note AI has started enabling innovations in digital media and will boost contextual ads that are much less intrusive
Kanchan Srivastava Apr 1, 2022 8:31 AM
HT Media Group CEO - Digital Business Puneet Jain was speaking to exchange4media Editor Naziya Alvi Rahman during the virtual launch of the dentsu-e4m Digital Advertising Report
exchange4media Staff Feb 2, 2022 12:31 PM
Guest Column: Deloitte India Consulting Partner Ashvin Vellody & Director Monika Bagchi emphasized that the ban on the use of third-party cookies is nothing less than a structural transformation
Ashvin Vellody Feb 1, 2022 8:49 AM
Topics API is receiving mixed reactions from the industry as some feel that it will need further iterations while others say it will provide better insights to advertisers
Javed Farooqui Jan 28, 2022 8:31 AM
Guest Column: Sujata Dwibedy, Group Trading Director, Amplifi, dentsu India, shares 2022 would be the year of personalisation, video, social commerce, voice search & privacy
Sujata Dwibedy Jan 24, 2022 8:43 AM
The company has also created a new settings menu on FB and Instagram, where people can revisit and manage their cookie consent decisions at any time
exchange4media Staff Sep 24, 2021 1:36 PM
The new offering will allow for stronger insights, tighter targeting and a more consistent customer journey through the Group’s new operating system – Mx
exchange4media Staff Aug 20, 2021 10:33 AM
The audit will assess risk areas, dependency on currently deployed solutions, and where the brand can pivot or redesign its marketing strategies to best mitigate the impact of cookie removal
exchange4media Staff Jul 21, 2021 11:17 AM
Aroscop's data science-driven programmatic platform allows advertisers to onboard, visualize, and deploy their first-party data to empower their online advertising
exchange4media Staff Jun 28, 2021 8:31 AM
The tech giant said that the Privacy Sandbox initiative needs more time to get it right
exchange4media Staff Jun 25, 2021 7:01 AM
The product allows advertisers to effectively deliver ads across MGID’s portfolio
exchange4media Staff Jun 7, 2021 2:30 PM
Jason Barnes, Chief Revenue Officer, APAC at PubMatic, says that privacy restrictions by tech giants are being further complicated by regulators throwing additional challenges at targeted advertising
exchange4media Staff May 4, 2021 8:47 AM
Adobe Real-time CDP helps brands activate known and unknown customer data to manage the entire customer profile and journey seamlessly in one system, without the need for third-party cookies
exchange4media Staff Apr 30, 2021 5:45 PM
The phasing out of cookies will give us an opportunity to collaborate on a better internet that respects consumer privacy, said Iván Markman, Chief Business Officer, Verizon Media
Javed Farooqui Mar 26, 2021 7:59 AM
Sorrell has reacted to Google's announcement that once third-party cookies are phased out, it will not build alternate identifiers to track individuals as they browse across the web
exchange4media Staff Mar 4, 2021 3:57 PM
Instead, Google web products will be powered by privacy-preserving APIs which prevent individual tracking while still delivering results for advertisers and publishers
exchange4media Staff Mar 3, 2021 7:45 PM
Google is testing an alternative to third-party cookies called Federated Learning of Cohorts (FLoC). The tech giant has claimed that FLoC can work as effectively as third-party cookie-based ads
Javed Farooqui Feb 11, 2021 8:55 AM
Vidhu Sagar, Managing Director - India, MediaDonuts, examines the recourse marketers may take to trace digital fingerprints in the absence of third-party cookies
Vidhu Sagar Nov 3, 2020 11:52 AM
Experts say that working with data partners that offer end-user control ensures that data accessed is managed in a privacy controlled manner
Noel Dsouza Oct 8, 2020 9:10 AM
