Godrej Appliances gets Ayushmann Khurrana to give a personal touch to festive greetings
The campaign uses Augmented Reality
As an extension of the #AyushmannBhavaForever festive campaign, Godrej Appliances is engaging with consumers through interactive advertisements using Augmented Reality. These ads feature actor and brand ambassador, Ayushmann Khurrana, and aim to enhance personalized festive experience for consumers.
As a part of this engagement, fans can capture a special moment with superstar Ayushmann Khurrana. The mobile ad directs fans to take selfie with the Bollywood actor, up on doing this a special festive message from the actor gets delivered directly to the user’s email along with the captured image, which is a keepsake and easy to share on social media. Customers also have the option to avail of this photo opportunity by scanning a QR code available at stores or through digital channels.
Commenting on this, Swati Rathi, Head of Marketing at Godrej Appliances said, “Setting the mood for the festive season, we are delighted to engage our valued consumers by leveraging new-age AR technology. We have curated an exciting opportunity for consumers to take a selfie with our brand ambassador ‘Ayushmann Khurrana’ and receive a customized festive message from him. It’s a small gesture to add to the festive celebrations with Diwali being round the corner.”
Consumers can access the same through an easy-to-scan QR code across stores pan India and online through the company website and social media platforms.
