Policybazaar unveils new campaign with Akshay Kumar for IPL 2020
The new campaign highlights the brand's promise of embracing a holistic customer-centric approach
Policybazaar.com showcases its commitment to customers in its new television campaign “AapKiSideHai”.
The new ad campaign featuring Policybazaar’s brand ambassador, Akshay Kumar, highlights the brand's promise of embracing a holistic customer centric approach while helping to bridge the insurance protection gap in India.
“While we continue to highlight the importance of Health & Term life Insurance through our marketing campaigns, with the brand promise of Policybazaar AapKiSideHai, we also intend to position Policybazaar as a customer-centric brand, that is committed to stand by its customers, both pre and post purchase,” said Samir Sethi, Head of Brand Marketing, Policybazaar.com.
Speaking about the TVC launch, Sharat Dhall, Chief Operating Officer, Policybazaar.com said, “Our ultimate aim is to provide 360-degree assistance to customers that start from when the policy is bought, to provide assistance when the claim is paid out, should such a situation arise. Winning and maintaining customer trust is a strong ethos within the company and this campaign reflects that. At a time when the world is grappling with a crisis like no other, the brand intends to instill confidence in the customers’ buying decisions by assuring them protection of their futures with the right insurance products & thorough assistance throughout the journey.”
