“People are now averse to reading English dailies”
Publicity through magazines is widely accepted by the people as the space provided in magazines is more than what newspapers provide, and that too in a cost effective manner, says Shivam Agarwal, Biz Head, ‘Ranchi Lifestyle’
‘Ranchi Lifestyle’ recently completed its first anniversary. The English lifestyle magazine has been able to create a space for itself in the market in its first year by targeting the English speaking audiences and students.
Talking to exchange4media, Shivam Agarwal, Business Head, ‘Ranchi Lifestyle’ speaks about the challenges and opportunities and key focus area for the magazine.
How do you see Ranchi as a market evolving for magazines?
Ranchi City provides all modern luxuries today. It is a growing city in terms of education, healthcare, real estate, etc. It still is a newspaper-dominated society, with an increasing number of English readers. There is a strategic gap in the entire Jharkhand market as far as a lifestyle or local magazine is concerned. We intend to fill this gap through this magazine. Publicity through magazines is widely accepted by the people here as the space provided in magazines is more than what newspapers provide and that too in a cost effective manner. People are now averse to reading English dailies and we have seen a fantastic response from this market. This will only grow in the coming days. We have our Jamshedpur and Dhanbad editions in the pipeline after witnessing the initial response.
How did you celebrate your first anniversary?
We at ‘Ranchi Lifestyle’ celebrated our first anniversary by covering brands, individuals and business conglomerates that have directly or indirectly contributed to enhancing the lifestyle quotient of the city of Ranchi. We wanted to take this opportunity to put those people in the spotlight who have helped us achieve this target of becoming the most sought after lifestyle magazine in the city. So, in this anniversary issue we have covered all the services that have changed the way locals look at life.
Who are the advertisers that you have targetted for the anniversary issue?
Advertisers have played a big role in helping us reach our targets. It is because of them that ‘Ranchi Lifestyle’ is now on par with other publications. In this issue, we have covered JD HighStreet Mall, Golds Gym, Maruti Ertiga, Apple 5C and 5S, Gold Bricks Infrastructure, and Space, among others.
What will be the key focus areas for your magazine in 2014?
In 2014, we are planning to cover topics such as education, health, investment, and real estate, along with other regular topics. We aim to cover topics that concern everyone. There will be something or the other for everyone.
Where do you see ‘Ranchi Lifestyle’ in coming years?
We at ‘Ranchi Lifestyle’ aim for being the best with every passing issue, our vision is to change the way outsiders look at Ranchi as a prospective market to invest in and where people get a chance to explore other business opportunities. We see ourselves continue giving the locals information about what’s making news in their city and what new trends are being followed worldwide.
