SET signs 8 sponsors for KBC 10, 65% inventory sold before launch
The show will go on- air from 3 September at 9pm from Monday- Friday.
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Sony Entertainment Television (SET) is all set to launch the tenth season of its iconic show Kaun Banega Crorepati (KBC). The show will go on- air from 3 September at 9pm from Monday- Friday.
The network has roped in as many as eight sponsors for the show and has so far sold 65 percent inventory.
Rohit Gupta, President, Network Sales, and International Business, Sony Pictures Networks, is confident about closing 12 sponsors for KBC season 10. He said, “We should close 12 sponsors. We are in talks with 4-5 other brands and we might close the deal in the next couple of days. Last year we were 100 per cent sold out before the launch of the show, and we expect the same this year. The KBC brand is very big and it is a show which brands wait for.”
Vivo V11 Pro and Mahindra Marazzo are co-powered sponsors while Aakash Institute, Axis Bank, Asian Paints, CEAT, Raymond and Syska Wires & Cables are the associate sponsors of the show. Sony Entertainment Television has hiked the ad rates, charging Rs. 4 lakh for a 10 seconds slot during the show. Last year, SET pegged ad rates between Rs 3-3.5 lakhs for 10 secs.
NP Singh, Managing Director and Chief Executive Officer, Sony Pictures Networks India, said, “Kaun Banega Crorepati in its 10th season, will showcase some game-changing innovations that are certain to heighten the viewing experience of the show. Mr. Amitabh Bachchan, as the host, will captivate us once again with his charismatic personality and eloquence. With an increasing demand for content, we are venturing into becoming a content production company with Studio Nxt. This newly formed venture begins its journey with co-producing the 10th season of KBC in partnership with Big Synergy. In the future, Studio Nxt will be an independent arm which will produce new IPs whilst leveraging the existing ones, thereby becoming a global content creator that cuts across boundaries and cultures.”
Co-produced by Big Synergy and Studio Nxt - a division of SPNI, the tenth season with the campaign #KabTakRokoge, KBC celebrates the spirit of resilience in people. The campaign evokes the emotions of every KBC aspirant. Viewers can look forward to a special ‘Curtain Raiser’ episode which will be telecast on Sony Entertainment Television on September 2 at 9pm.
Danish Khan, EVP and Business Head at Sony Entertainment Television (SET), said, “KBC has been a trailblazer of its time on Indian television. The number one show of 2017 with 114 million viewers through the season and 30 million users engaging via the second screen initiative - Play Along on mobile, has gone ahead and set a benchmark for itself globally. This year, with record breaking registrations, technological advancements in the format with an integrated use of Augmented Reality, a first on Indian television and innovations in the second screen engagement, we look forward to enhancing the viewer engagement with our product.”
Siddhartha Basu, Consultant – Big Synergy, added, “KBC, through the years, has evolved in so many ways. It has become a reflection of the people of this country and their changing attitudes. You will see representatives of a New India every day on the hot seat, and once a week, KBC Karamveer will be featured as a tribute to these wonderful social change agents, who continue to work towards bringing about a real transformation in society, with selfless dedication. They are truly an inspiration for many. Every Friday, a special episode has been dedicated to the inspirational Karamveers, which will see real-life heroes play for a cause as they speak about their extraordinary lives and work.”
With the participants trying to crack the ‘Fastest-Fingers-First’ to get to the Hot Seat, this year, the show promises to be a visual delight for the viewers with Augmented Reality (AR). While 50:50, Audience Poll and Jodidaar, the much-appreciated Lifelines, have been retained, this year will see the return of the ‘Ask the Expert’ lifeline where one expert will be available to the contestant via video call link to help the contestant with an appropriate answer. Also, for the first time in the history of the show, audio-visual questions, on varied subjects ranging from sports to politics, have been included in the format. Furthermore, every Friday, the show will host - ‘KBC Karamveer’ – individuals whose heroic actions and good deeds have brought about a positive change in the society thereby becoming an inspiration for many.
With KBC Play Along on Sony LIV, starting September 3, viewers can enjoy the thrill of the game show by participating and simultaneously matching their power of knowledge with the contestants in the hot seat. With daily prizes up for grabs, viewers can work towards maintaining their position on the leader-board so that they may have an opportunity to feature on the show in the finale week as a participant. Furthermore, one lucky winner will stand a chance to win a Mahindra Morazzo.
The network has roped in as many as eight sponsors for the show and has so far sold 65 percent inventory.
Rohit Gupta, President, Network Sales, and International Business, Sony Pictures Networks, is confident about closing 12 sponsors for KBC season 10. He said, “We should close 12 sponsors. We are in talks with 4-5 other brands and we might close the deal in the next couple of days. Last year we were 100 per cent sold out before the launch of the show, and we expect the same this year. The KBC brand is very big and it is a show which brands wait for.”
Vivo V11 Pro and Mahindra Marazzo are co-powered sponsors while Aakash Institute, Axis Bank, Asian Paints, CEAT, Raymond and Syska Wires & Cables are the associate sponsors of the show. Sony Entertainment Television has hiked the ad rates, charging Rs. 4 lakh for a 10 seconds slot during the show. Last year, SET pegged ad rates between Rs 3-3.5 lakhs for 10 secs.
NP Singh, Managing Director and Chief Executive Officer, Sony Pictures Networks India, said, “Kaun Banega Crorepati in its 10th season, will showcase some game-changing innovations that are certain to heighten the viewing experience of the show. Mr. Amitabh Bachchan, as the host, will captivate us once again with his charismatic personality and eloquence. With an increasing demand for content, we are venturing into becoming a content production company with Studio Nxt. This newly formed venture begins its journey with co-producing the 10th season of KBC in partnership with Big Synergy. In the future, Studio Nxt will be an independent arm which will produce new IPs whilst leveraging the existing ones, thereby becoming a global content creator that cuts across boundaries and cultures.”
Co-produced by Big Synergy and Studio Nxt - a division of SPNI, the tenth season with the campaign #KabTakRokoge, KBC celebrates the spirit of resilience in people. The campaign evokes the emotions of every KBC aspirant. Viewers can look forward to a special ‘Curtain Raiser’ episode which will be telecast on Sony Entertainment Television on September 2 at 9pm.
Danish Khan, EVP and Business Head at Sony Entertainment Television (SET), said, “KBC has been a trailblazer of its time on Indian television. The number one show of 2017 with 114 million viewers through the season and 30 million users engaging via the second screen initiative - Play Along on mobile, has gone ahead and set a benchmark for itself globally. This year, with record breaking registrations, technological advancements in the format with an integrated use of Augmented Reality, a first on Indian television and innovations in the second screen engagement, we look forward to enhancing the viewer engagement with our product.”
Siddhartha Basu, Consultant – Big Synergy, added, “KBC, through the years, has evolved in so many ways. It has become a reflection of the people of this country and their changing attitudes. You will see representatives of a New India every day on the hot seat, and once a week, KBC Karamveer will be featured as a tribute to these wonderful social change agents, who continue to work towards bringing about a real transformation in society, with selfless dedication. They are truly an inspiration for many. Every Friday, a special episode has been dedicated to the inspirational Karamveers, which will see real-life heroes play for a cause as they speak about their extraordinary lives and work.”
With the participants trying to crack the ‘Fastest-Fingers-First’ to get to the Hot Seat, this year, the show promises to be a visual delight for the viewers with Augmented Reality (AR). While 50:50, Audience Poll and Jodidaar, the much-appreciated Lifelines, have been retained, this year will see the return of the ‘Ask the Expert’ lifeline where one expert will be available to the contestant via video call link to help the contestant with an appropriate answer. Also, for the first time in the history of the show, audio-visual questions, on varied subjects ranging from sports to politics, have been included in the format. Furthermore, every Friday, the show will host - ‘KBC Karamveer’ – individuals whose heroic actions and good deeds have brought about a positive change in the society thereby becoming an inspiration for many.
With KBC Play Along on Sony LIV, starting September 3, viewers can enjoy the thrill of the game show by participating and simultaneously matching their power of knowledge with the contestants in the hot seat. With daily prizes up for grabs, viewers can work towards maintaining their position on the leader-board so that they may have an opportunity to feature on the show in the finale week as a participant. Furthermore, one lucky winner will stand a chance to win a Mahindra Morazzo.
Tags
Amitabh bachchan
Danish khan
Kaun banega crorepati
Np singh
Rohit gupta
Sony entertainment television
Sony pictures network india
Siddhartha basu
KBC Season 10
