During the Q2 earnings call, ZEEL’s Chief Financial Officer Gupta said growth revival is their key focus & Q3 will see recovery compared to the Q2 levels because of the festive season
ZEEL MD & CEO is optimistic that the improved business sentiment will provide a strong growth momentum for the sector, helping businesses bounce back by the end of this fiscal
The leadership restructuring is just a redistribution of responsibilities in the wake of Rohit Gupta's transition to an advisory role and Saurabh Yagnik's exit, say sources
Industry leaders opine that television will continue to grow irrespective of the economy and other hurdles since the medium promises reach and viewership like no other
Experts believe every sports tournament has its own set of advertisers, and so there is no reason to believe that brands will not spend on other properties now
As per TAM AdEx data, ‘Tarak Mehta’, ‘Bhabhiji Ghar Par Hain’ and ‘Saath Nibhaana Saathiya’ have been on top of the ad volume charts for June-July & Aug-Sept
IPL had 18 sponsors in its kitty even before the launch of the current season, KBC roped in 10 sponsors even before the start, and Big Boss already has four sponsors so far
ASCI will continue to focus on improving its processes for even faster turnaround by leveraging digital technology & platforms, says Kamath, the newly appointed Chairman
The Advertising Standards Council of India has partnered with TAM Media Research to add the monitoring of digital platforms to the already tracked print and television media
With fresh content and live sporting action back on TV sets, advertisers are making a comeback but the price point of ads may not come back to what it was pre-COVID, say industry players
The virtual unveiling of Pitch Madison Advertising Report saw a panel discussion with Amit Syngle, Rohit Gupta, Kunal Bahl, Shailesh Gupta, Avinash Pandey and Vikram Sakhuja