Outdoor media set to provide new-age immersive experiences: OOH report
The report by Srishti Media and Waulite enlists several key trends that the sector is likely to witness in 2023
Installations, NFTs and the extensive use of AI are just some of the trends that will dominate the OOH sector this year, says ‘2023 Prompts’, a report Srishti Media and Waulite deals with various trends in the activation and OOH arena.
The key trends highlighted in the report are:
- Using art installations: According to a study in 2020, prefer to attend outdoor events (YouGov, 2020), says the report. A well-designed art installation can give a brand good social media mileage.
- Pop-ups: This is another way of creating a unique and shareable experience. Such props create conversations and drive engagement.
- AR/VR: This leads to creation of an immersive experience. Use of AR and VR has gone beyond the metaverse and has become the new normal after the pandemic.
- Hybrid experiences: Experiential marketing trends will be blending virtual and in-person experiences with this format.
- NFT: The report predicts that 2023 will see smart brands use NFTs to allow customers to get exclusive experiences.
- DOOH: This format will get more appealing for brands, in terms of quality and measurability.
The report also says that outdoor advertising will be able to reach the target audience at any point in time. Mobile integration with OOH is also expected to be a key trend.
