posterscope
dentsu X India has developed an eight-week media plan, covering ten key markets, for the campaign
e4m Staff Aug 22, 2024 12:28 PM
Aparna Tandon will report to Imtiyaz Vilatra, Managing Director, Posterscope
Spanning major cities, the campaign utilized a mix of traditional and digital out-of-home media
e4m Staff Jun 10, 2024 11:37 AM
The campaign for the film by Warner Brothers was carried out in Mumbai
e4m Staff Dec 28, 2023 6:45 PM
3D anamorphic billboards have been deployed for the Lenovo F1 campaign
e4m Staff Nov 23, 2023 12:25 PM
Drawing inspiration from the ICC Cricket World Cup's tagline, ‘It takes ONE DAY’, the brand announced ‘ONE DAY' as the slogan for its new campaign
e4m Staff Nov 10, 2023 4:25 PM
The agency strategically selected significant arterial routes, junctions, routes to airports, electrical zones, and industrial areas for the campaign
e4m Staff Nov 7, 2023 11:58 AM
The campaign aimed to build anticipation for the inaugural MotoGP race, for which Tissot Watches is the official timekeeper
Prior to joining dentsu, Pallavi was leading strategy as AVP with Madison OOH
e4m Staff Sep 21, 2023 11:25 AM
The campaign, conceptualized and executed by Posterscope, leverages Kaali-Peeli autos to promote ‘Rani Mi Honar’
exchange4media Staff Aug 30, 2023 12:33 PM
The campaign has been strategically executed across eight-plus cities and in more than 250+ media to drive talkability
exchange4media Staff Nov 2, 2022 11:41 AM
Cowan recently stepped down as Country Head of Posterscope India after a 11-year stint
exchange4media Staff Jan 5, 2022 9:48 AM
Cowan joins a long list of senior executives who have quit dentsu or its allied agencies in the last four months
exchange4media Staff Dec 31, 2021 1:04 PM
Huijboom is the global CEO for media and global clients and will continue to spearhead India operations until the group finds a new CEO
Naziya Alvi Rahman Sep 16, 2021 9:02 AM
Sahil Arora, SVP & Head of CSR, Indeed, dentsu India, has also quit
exchange4media Staff Sep 8, 2021 3:45 PM
The campaign adopted a quirky messaging route to appeal and resonate with the millennial and Gen Z audiences
exchange4media Staff Apr 10, 2021 8:46 AM
OOH experts share that IPL will be a big draw for branding on billboards this year with a surge of 25 % in OOH spends
Noel Dsouza Mar 18, 2021 8:56 AM
OOH leaders say that location and consumer insights are available with the billboard industry but the only cause for concern is presumed vs definite data
Noel Dsouza Feb 8, 2021 9:06 AM
Experts say that the two categories contribute around 30% of the media spends on OOH and this is expected to increase significantly
Noel Dsouza Jan 29, 2021 8:19 AM
The move has brought an end to its 27-year partnership with Dentsu's Posterscope in UK and their 50-50 joint venture Meridian Outdoor
exchange4media Staff Jan 13, 2021 11:59 AM
Looking at some of the biggest OOH campaigns of 2020 that reiterated brands' trust in the billboard medium
Noel Dsouza Jan 5, 2021 8:52 AM
As dentsu international announces a restructuring plan, Anand Bhadkamkar, CEO, India, dentsu, shares how this will impact the Indian market
Noel Dsouza Dec 24, 2020 8:55 AM
While some OOH industry leaders say there was a 40% increase in revenue from pre-Covid days, others say it was visibly muted when compared to last year’s festive season
Noel Dsouza Dec 7, 2020 8:34 AM
Posterscope’s OOH Mobility report has recorded a 12% mobility rate compared to the pre-COVID environment and showcases that ⅔ of people find OOH more visible currently
exchange4media Staff Nov 2, 2020 8:14 AM
Experts discuss OOH inventories and new avenues brands can explore to make themselves more visible in the current COVID environment
Noel Dsouza Sep 30, 2020 8:42 AM
The agency says using a proprietary tool it could target the right locations and identify sites that deliver the highest impact for its Kolkata client
Noel Dsouza Sep 28, 2020 9:03 AM
OOH players say the new CSR Covid campaign by MCGM won’t restrict brands from wanting to invest in outdoor media and is a voluntary exercise
Noel Dsouza Sep 23, 2020 8:46 AM
OOH industry experts weigh in on the recent rebate and extension granted by MSRDC to all advertising contracts for the lockdown period
Noel Dsouza Sep 2, 2020 8:20 AM
The campaign, conceptualised by Posterscope India, focuses on large format hoardings and has been launched in Jamshedpur
exchange4media Staff Aug 26, 2020 2:38 PM
OOH players say the unlocking of the city coinciding with the festive season - the reopening of malls & traffic back on roads – are all driving the recovery
Noel Dsouza Aug 26, 2020 9:05 AM
OOH players say with most brands looking at moving inventory during this festive season, Out of Home has the perfect opportunity to bounce back
Noel Dsouza Aug 14, 2020 8:43 AM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff Aug 1, 2020 10:13 AM
The marketing specialist from the house of DAN has also announced the promotion of Deepak Kumar as Director
exchange4media Staff Jul 28, 2020 10:21 AM
Haresh Nayak, President, Posterscope Asia Pacific, lets us in on how its OOH campaign 'Billboard Speaks' managed to drum up support from media partners & clients alike
Noel Dsouza Jun 9, 2020 8:40 AM
Industry experts believe that although brands may be initially hesitant to advertise after a two-month lull, airport advertisements biz will surely bounce back
Noel Dsouza Jun 3, 2020 8:24 AM
Information Signage Program offers a bouquet of solutions to enable social distancing, safety and hygiene across eleven touch points
exchange4media Staff May 14, 2020 11:45 AM
In his new role, Nayak will be driving long-term, sustainable growth by bringing automation, intelligence and accountability into the business
exchange4media Staff Apr 29, 2020 11:20 AM
OOH experts elaborate on the challenges brought by the COVID-19 lockdown, the strategies being used in these difficult times and the hopes for a bounce back
Noel Dsouza Mar 26, 2020 8:26 AM
The NEONS OOH Conference and Awards were held on March 12 and 13 at the Taj Santacruz, Mumbai
exchange4media Staff Mar 14, 2020 10:18 AM
At the NEONS OOH Conference, Posterscope India's Fabian Trevor Cowan, Madison Media's Ramesh Bhaskaran, Signpost India's Rahul Mago, presented case studies that explored the efficacy of the OOH medium
exchange4media Staff Mar 14, 2020 8:57 AM
The tenth edition of the awards will recognise work done in the OOH advertising & digital signage industry between January and December 2019
exchange4media Staff Jan 30, 2020 8:46 AM
DAN’s Carat and Posterscope will also be working on the account
exchange4media Staff Jan 16, 2020 2:32 PM
Fabian Cowan, Director of Posterscope India, shares his outlook for 2020 and lists key points that will drive the OOH industry forward
Noel Dsouza Jan 13, 2020 9:04 AM
