McCain Foods partners with dentsu India & Posterscope for monsoon campaign
dentsu X India has developed an eight-week media plan, covering ten key markets, for the campaign
posterscope
Posterscope India appoints Aparna Tandon as Senior VP - Rural, Retail & Experiential
Aparna Tandon will report to Imtiyaz Vilatra, Managing Director, Posterscope
Posterscope executes outdoor campaign for Milton
Spanning major cities, the campaign utilized a mix of traditional and digital out-of-home media
Posterscope executes innovative OOH campaign for Aquaman and the Lost Kingdom
The campaign for the film by Warner Brothers was carried out in Mumbai
dentsu’s Merkle B2B and Posterscope India craft 3D campaign for Lenovo
3D anamorphic billboards have been deployed for the Lenovo F1 campaign
Posterscope executes World Cup-inspired campaign for Tata Mutual Fund
Drawing inspiration from the ICC Cricket World Cup's tagline, ‘It takes ONE DAY’, the brand announced ‘ONE DAY' as the slogan for its new campaign
Dentsu's Posterscope unveils Polycab India's refreshed identity through new OOH campaign
The agency strategically selected significant arterial routes, junctions, routes to airports, electrical zones, and industrial areas for the campaign
Posterscope India executes OOH campaign for Tissot
The campaign aimed to build anticipation for the inaugural MotoGP race, for which Tissot Watches is the official timekeeper
Posterscope India appoints Pallavi Patil as Vice President - Strategy
Prior to joining dentsu, Pallavi was leading strategy as AVP with Madison OOH
Sony Marathi partners with Posterscope India for new show
The campaign, conceptualized and executed by Posterscope, leverages Kaali-Peeli autos to promote ‘Rani Mi Honar’
Posterscope India takes Pepperfry's 'memevertisement' to OOH
The campaign has been strategically executed across eight-plus cities and in more than 250+ media to drive talkability
Fabian Trevor Cowan appointed as CEO of Sapio Parthiv Heritech
Cowan recently stepped down as Country Head of Posterscope India after a 11-year stint
Fabian Trevor Cowan announces his departure from Posterscope India
Cowan joins a long list of senior executives who have quit dentsu or its allied agencies in the last four months
Dentsu India now under direct charge of Peter Huijboom and Ashish Bhasin
Huijboom is the global CEO for media and global clients and will continue to spearhead India operations until the group finds a new CEO
Haresh Nayak exits dentsu
Sahil Arora, SVP & Head of CSR, Indeed, dentsu India, has also quit
Rebel Foods & Dentsu Posterscope literally paint Delhi red for new Wendy's campaign
The campaign adopted a quirky messaging route to appeal and resonate with the millennial and Gen Z audiences
Will OOH branding hit a sixer this IPL?
OOH experts share that IPL will be a big draw for branding on billboards this year with a surge of 25 % in OOH spends
How can the billboard medium conceptualize and invest in data-rich campaigns?
OOH leaders say that location and consumer insights are available with the billboard industry but the only cause for concern is presumed vs definite data
OOH 2021: BFSI and Real Estate sectors make bold revival on billboards
Experts say that the two categories contribute around 30% of the media spends on OOH and this is expected to increase significantly
Publicis UK migrates OOH buying to in-house agencies
The move has brought an end to its 27-year partnership with Dentsu's Posterscope in UK and their 50-50 joint venture Meridian Outdoor
Campaigns that revived OOH in the year of the pandemic
Looking at some of the biggest OOH campaigns of 2020 that reiterated brands' trust in the billboard medium
Here’s what we can expect from dentsu’s global realignment plan for India
As dentsu international announces a restructuring plan, Anand Bhadkamkar, CEO, India, dentsu, shares how this will impact the Indian market
Did festive spending generate revenue growth for the OOH industry?
While some OOH industry leaders say there was a 40% increase in revenue from pre-Covid days, others say it was visibly muted when compared to last year’s festive season
91% happy to be investing in OOH at present: Posterscope OOH Mobility Report
Posterscope’s OOH Mobility report has recorded a 12% mobility rate compared to the pre-COVID environment and showcases that ⅔ of people find OOH more visible currently
OOH players bring 'out of home' closer to home
Experts discuss OOH inventories and new avenues brands can explore to make themselves more visible in the current COVID environment
Posterscope India innovates using PIN-code clusters for OOH campaign
The agency says using a proprietary tool it could target the right locations and identify sites that deliver the highest impact for its Kolkata client
Mumbai OOH owners extend support to BMC’s new Covid campaigns
OOH players say the new CSR Covid campaign by MCGM won’t restrict brands from wanting to invest in outdoor media and is a voluntary exercise
Licence fee waiver by MSRDC augurs well for Mumbai OOH ecosystem: Experts
OOH industry experts weigh in on the recent rebate and extension granted by MSRDC to all advertising contracts for the lockdown period
AirAsia India announces new route via OOH campaign
The campaign, conceptualised by Posterscope India, focuses on large format hoardings and has been launched in Jamshedpur
How the Mumbai OOH scene is coming alive again
OOH players say the unlocking of the city coinciding with the festive season - the reopening of malls & traffic back on roads – are all driving the recovery
OOH players positive about festive season spurring revival
OOH players say with most brands looking at moving inventory during this festive season, Out of Home has the perfect opportunity to bounce back
Recap: The Week That Was
We bring you a roundup of the news that made headlines this past week
Posterscope India elevates Fabian Cowan as Country Head
The marketing specialist from the house of DAN has also announced the promotion of Deepak Kumar as Director
Posterscope's new campaign instils hope as India emerges from lockdown
Haresh Nayak, President, Posterscope Asia Pacific, lets us in on how its OOH campaign 'Billboard Speaks' managed to drum up support from media partners & clients alike
Is airport OOH ready for take-off as domestic flights resume?
Industry experts believe that although brands may be initially hesitant to advertise after a two-month lull, airport advertisements biz will surely bounce back
Hyperspace launches new offering to provide social distancing solutions for offices
Information Signage Program offers a bouquet of solutions to enable social distancing, safety and hygiene across eleven touch points
DAN elevates Haresh Nayak as President, Posterscope (APAC)
In his new role, Nayak will be driving long-term, sustainable growth by bringing automation, intelligence and accountability into the business
How is the Out Of Home industry coping with the COVID-19 Stay At Home advisory?
OOH experts elaborate on the challenges brought by the COVID-19 lockdown, the strategies being used in these difficult times and the hopes for a bounce back
NEONS OOH Conference and Awards: Day 2 in Pictures
The NEONS OOH Conference and Awards were held on March 12 and 13 at the Taj Santacruz, Mumbai
OOH creates impact, drives action, creativity, and has relevance in media: Experts
At the NEONS OOH Conference, Posterscope India's Fabian Trevor Cowan, Madison Media's Ramesh Bhaskaran, Signpost India's Rahul Mago, presented case studies that explored the efficacy of the OOH medium
NEONS Awards & Conference: Navigating change is essential in our industry: Haresh Nayak
The tenth edition of the awards will recognise work done in the OOH advertising & digital signage industry between January and December 2019
iProspect India wins global mandate of VFS Global
DAN’s Carat and Posterscope will also be working on the account
In 2020, creative will be contextually driven by DOOH: Fabian Cowan, Posterscope India
Fabian Cowan, Director of Posterscope India, shares his outlook for 2020 and lists key points that will drive the OOH industry forward