e4mrecap: The Week That Was

A recap of the most important stories that you may have missed this week

The week from August 14–18 started on a patriotic note with brands like Ola, CNBC Awaaz, Badshah Masala, among others coming forward to initiate meaningful and engaging conversations on the occasion of Independence Day. Next up was a spotlight on the effect of GST on ad revenues across various sectors like television, radio, print, etc. post July. Mid-week saw the potential impact of ad fraud in India and how much it could cost marketers, if not curtailed. The week concluded with an optimistic OOH sector hoping for a fruitful festive season despite the triple whammy of GST, RERA and demonetization.

Here’s a recap:

Brands touch hearts this Independence Day

http://www.exchange4media.com/advertising/brands-touch-hearts-this-independence-day_70101.html

Ad revenue dips by up to 25% in July due to GST teething problems

http://www.exchange4media.com/spotlight/ad-revenue-dips-by-up-to-25-in-july-due-to-gst-teething-problems_70112.html

Ad Fraud in India could cost marketers USD 350 million

http://www.exchange4media.com/digital/ad-fraud-in-india-could-cost-marketers-usd-350-million_70127.html

OOH sector hoping for festive cheer

http://www.exchange4media.com/advertising/ooh-sector-hoping-for-festive-cheer-_70141.html